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Talent Scout Music Industry
A&R and Manager Advice

Talent Scout Music Industry

Posted by author-avatar Toni Mercia
March 26, 2025
Ever felt like the next big hit is hiding in plain sight, waiting for the perfect ear to discover its magic? Welcome to the wild, whims...
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Cape Jazz Songwriting Advice
Songwriting Advice

Cape Jazz Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want a tune that smells like the sea wind off the Cape Town waterfront and tastes like a good braai with friends. You want a melody...
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How to Write Bebop Songs
How to Write Songs

How to Write Bebop Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want a tune that swings hard, surprises the ear, and makes other musicians either nod in respect or pretend they knew it all along....
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How to Write Guaracha (Edm) Songs
How to Write Songs

How to Write Guaracha (Edm) Songs

Posted by author-avatar Toni Mercia
November 1, 2025
Guaracha in the EDM world is the fast, sweaty cousin of house music. It borrows Latin percussion energy and street attitude and throws ...
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Tanya Woods, Senior Producer at BET Networks Contact Details
Find Music A&R Contact Details

Tanya Woods, Senior Producer at BET Networks Contact Details

Posted by author-avatar Toni Mercia
July 31, 2024
Tanya Woods is a highly respected Senior Producer at BET Networks, a leading media company that provides entertainment, music, and news...
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Neoclassical Metal Songwriting Advice
Songwriting Advice

Neoclassical Metal Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want guitar fireworks and composition that sounds like a duel between Paganini and a Marshall stack. You want riffs that feel inevi...
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How to Write Anatolian Rock Songs
How to Write Songs

How to Write Anatolian Rock Songs

Posted by author-avatar Toni Mercia
November 1, 2025
Want to write Anatolian rock that punches like vintage vinyl and smells faintly of strong tea? Perfect. You are in the right place. Thi...
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How to Write Progressive Rock Lyrics
How to Write Lyrics

How to Write Progressive Rock Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that sound like an epic told from the back of a van at two a.m. You want lines that survive seven tempo changes and sti...
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How to Write African Lyrics
How to Write Lyrics

How to Write African Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that hit like a new hit single and feel like they came straight from the street, the market, and the living room freest...
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Leah Horwitz, Director, Music Talent and Creative Development at VH1 Contact Details
Find Music A&R Contact Details

Leah Horwitz, Director, Music Talent and Creative Development at VH1 Contact Details

Posted by author-avatar Toni Mercia
August 20, 2024
Leah Horwitz is a prominent figure in the music industry, currently serving as the Director of Music Talent and Creative Development at...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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