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Eric Knight, Founder at Persistent Management
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Eric Knight, Founder at Persistent Management

Posted by author-avatar Toni Mercia
July 26, 2024
Eric Knight is a renowned music industry professional who has made a name for himself as the founder of Persistent Management, a reputa...
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How to Write Lyrics About Change
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Change

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song about change that does not sound like a motivational poster read by a robot. You want lines that make people nod like t...
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How to Write Lyrics About Ballet
How to Write Lyrics About Life Situations

How to Write Lyrics About Ballet

Posted by author-avatar Toni Mercia
November 2, 2025
You want lyrics that feel like a pas de deux between poetry and real life. You want words that smell like rosin and feel like a warmup....
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Folk Songwriting Advice
Songwriting Advice

Folk Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
If you want songs that feel like someone lit a lantern in a room and told the truth, you are in the right place. Folk is not a dress co...
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Jessica Thomason, Manager at Echo Mountain Contact Details
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Jessica Thomason, Manager at Echo Mountain Contact Details

Posted by author-avatar Toni Mercia
September 13, 2024
Jessica Thomason is a renowned music industry professional who currently serves as a Manager at Echo Mountain, a esteemed music company...
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How to Write Reductionism Lyrics
How to Write Lyrics

How to Write Reductionism Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
Reductionism lyrics strip the clutter so the punch lands like a truth bomb. If you have ever scrolled past a lyric and felt nothing, th...
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Tony Martin, GM at Czar Entertainment Contact Details
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Tony Martin, GM at Czar Entertainment Contact Details

Posted by author-avatar Toni Mercia
November 10, 2024
Tony Martin is a prominent figure in the entertainment industry, serving as the General Manager at Czar Entertainment. With his extensi...
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How to Write Lyrics About Film
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Film

Posted by author-avatar Toni Mercia
November 2, 2025
You love movies. Now write songs that feel like them. Movies give you emotions served on a plate. There are visuals, moods, characters,...
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Dan Sandshaw, GM / A&R at Equal Vision Contact Details
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Dan Sandshaw, GM / A&R at Equal Vision Contact Details

Posted by author-avatar Toni Mercia
September 16, 2024
As a musician, getting in touch with the right people in the industry can be a game-changer for your career. Dan Sandshaw, the General ...
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Tango Songwriting Advice
Songwriting Advice

Tango Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want a tango that makes the room tilt toward the dance floor. You want a melody that feels like a confession and a rhythm that invi...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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Joni Mitchell - A Case of You
Paul Simon - Graceland
Carole King - It’s Too Late
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