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Mike G Guerriero, Partner/A&R at GEMMusic Contact Details
Find Music A&R Contact Details

Mike G Guerriero, Partner/A&R at GEMMusic Contact Details

Posted by author-avatar Toni Mercia
October 16, 2024
Mike G Guerriero is a renowned music industry professional who serves as a Partner and A&R at GEMMusic. With years of experience in...
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How to Write Dark Pop Lyrics
How to Write Lyrics

How to Write Dark Pop Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want a pop song that feels glossy but dangerous. You want the chorus to live in the back of a listener's skull like perfume that st...
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Genre Songwriting Library: Rules to Break on Purpose
Genre Playbooks

Genre Songwriting Library: Rules to Break on Purpose

Posted by author-avatar Toni Mercia
November 2, 2025
Yes you can break the rules. Do it with intent. This guide hands you a playbook for flipping genre expectations so your songs sound lik...
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Visual Kei Songwriting Advice
Songwriting Advice

Visual Kei Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that stomps into a room wearing platform boots and glitter eyeliner. Visual Kei is music with a costume and a performan...
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How to Write Chaabi Songs
How to Write Songs

How to Write Chaabi Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want a Chaabi song that makes aunties clap, teenagers dance, and your cousin finally stop shouting requests from the living room. C...
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Tour Merch Advances Recoupable From Album Royalties - Traps & Scams Every Musician Must Avoid
Traps & Scams Every Musician Must Avoid

Tour Merch Advances Recoupable From Album Royalties - Traps & Scams Every Musician Must Avoid

Posted by author-avatar Toni Mercia
November 6, 2025
You toured. You sold tees, stickers, and that glow in the dark tote bag your cousin begged you for. Then you got a royalty statement th...
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Music Managers Hip Hop Accepting New Talent
A&R and Manager Advice

Music Managers Hip Hop Accepting New Talent

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: Your catchy hook is blazing on your laptop screen, beats thumping in the background, and you're about to drop that fire t...
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how to write a great country song lyric assistant
Songwriting Advice

How To Write A Great Country Song

Posted by author-avatar Toni Mercia
November 1, 2025
You want a song that smells like tailgate coffee and honest regret. You want a chorus that makes people wipe a tear while tapping their...
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Ali Norris, A&R Co-Ordinator at Universal Music Group Contact Details
Find Music A&R Contact Details

Ali Norris, A&R Co-Ordinator at Universal Music Group Contact Details

Posted by author-avatar Toni Mercia
December 29, 2024
Ali Norris is a highly respected A&R Co-Ordinator at Universal Music Group, one of the largest and most influential music companies...
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Dominic Pandiscia, CEO at PledgeMusic Contact Details
Find Music A&R Contact Details

Dominic Pandiscia, CEO at PledgeMusic Contact Details

Posted by author-avatar Toni Mercia
December 15, 2024
Dominic Pandiscia is the CEO of PledgeMusic, a renowned music crowdfunding platform that has revolutionized the way artists connect wit...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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