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Songwriting Advice

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How to Write Songs About Setting
How to Write Songs About Specific Emotions

How to Write Songs About Setting

Posted by author-avatar Toni Mercia
November 2, 2025
You want a place that feels like a character. You want listeners to smell the coffee, taste the summer air, and remember the streetligh...
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How to Write Songs About Survival
How to Write Songs About Specific Emotions

How to Write Songs About Survival

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that sounds like a pulse check from the edge of the map. You want lines that make listeners feel seen even if they have...
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How to Write Songs About Activism
How to Write Songs About Specific Emotions

How to Write Songs About Activism

Posted by author-avatar Toni Mercia
November 2, 2025
You want your music to matter. You want people to sing with you at a rally. You want a line that makes someone share an Instagram story...
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50 50INNERTAINMENT
A&R and Manager Advice

50 50INNERTAINMENT

Posted by author-avatar Toni Mercia
March 26, 2025
Ever felt that your brain is a jukebox, loaded with an endless playlist of beats, rhymes, and melodies waiting to burst out? Welcome to...
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Music Producers Music Managers and Artists Music Xray
A&R and Manager Advice

Music Producers Music Managers and Artists Music Xray

Posted by author-avatar Toni Mercia
March 26, 2025
Ready to unleash your inner rockstar and conquer the music industry? Whether you're a music producer dreaming up beats that make heads ...
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Lo-Fi Songwriting Advice
Songwriting Advice

Lo-Fi Songwriting Advice

Posted by author-avatar Toni Mercia
July 19, 2024
Lo-fi songwriting, also known as low-fidelity songwriting, refers to the process of creating music with a DIY (do-it-yourself) ethos, o...
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Ian Hunter, Vice President of A&R at Atlantic Records Contact Details
Find Music A&R Contact Details

Ian Hunter, Vice President of A&R at Atlantic Records Contact Details

Posted by author-avatar Toni Mercia
July 22, 2024
As a musician, getting in touch with industry professionals like Ian Hunter, Vice President of A&R at Atlantic Records, can be a ga...
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Jessica Dever, Executive Assistant To Senior Vice President at VH1 Contact Details
Find Music A&R Contact Details

Jessica Dever, Executive Assistant To Senior Vice President at VH1 Contact Details

Posted by author-avatar Toni Mercia
September 3, 2024
Jessica Dever is a highly influential figure in the music industry, serving as the Executive Assistant to the Senior Vice President at ...
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Ascap or BMI for Producers
A&R and Manager Advice

Ascap or BMI for Producers

Posted by author-avatar Toni Mercia
March 26, 2025
Ever found yourself mid-beat in the studio, wondering if your music career is about to take a left turn into the labyrinth of licensing...
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How to Write Lyrics About Method
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Method

Posted by author-avatar Toni Mercia
November 2, 2025
Method is sexy. Method is boring. Method is the thing you do at 3 a.m. to avoid calling your ex. Method is the ritual, the rule set, th...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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