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Atlantic Records Location
A&R and Manager Advice

Atlantic Records Location

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: You’re vibing to your favorite track, tapping your foot in time with a beat that feels like it came straight from the sou...
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How to Write Songs About Authority
How to Write Songs About Specific Emotions

How to Write Songs About Authority

Posted by author-avatar Toni Mercia
November 2, 2025
Authority is messy, loud, and adorable when it trips on its own power. It is the teacher who says study but forgets their own homework....
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How to Write Midtempo Bass Songs
How to Write Songs

How to Write Midtempo Bass Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want a song that sits in the chest and moves the feet without forcing a full blown rave. Midtempo bass songs live in that sweet spo...
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How to Write Industrial Music Songs
How to Write Songs

How to Write Industrial Music Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want something that hits like a factory collapse and still makes people dance. Industrial music is about mood, machine heartbeats, ...
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David Carlow, Vice President Artist Management at BESTAgency
Find Music Manager Contact Details

David Carlow, Vice President Artist Management at BESTAgency

Posted by author-avatar Toni Mercia
August 16, 2024
David Carlow is a renowned music industry professional, currently serving as the Vice President of Artist Management at BESTAgency. Wit...
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Label Can Alter Masters Without Consent - Traps & Scams Every Musician Must Avoid
Traps & Scams Every Musician Must Avoid

Label Can Alter Masters Without Consent - Traps & Scams Every Musician Must Avoid

Posted by author-avatar Toni Mercia
November 6, 2025
Yes this actually happens. A label tweaks a mix swaps a vocal quietly replaces files or uploads a version with bad metadata and streams...
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How to Write Lyrics About Contrast
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Contrast

Posted by author-avatar Toni Mercia
November 2, 2025
You want to write lyrics that feel like a slap and a hug at the same time. Contrast gives your lines teeth. It makes listeners tilt the...
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How to Write Alternative Dance Lyrics
How to Write Lyrics

How to Write Alternative Dance Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that make people jump, sway, scream, and remember a line long after the bass drops. Alternative dance lives where indie...
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How to Write Lyrics About Interdependence
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Interdependence

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that makes people feel seen for needing help while still feeling powerful. Interdependence is not charity and it is not...
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Gregg Latterman, VP A&R at AWARE RECORDS Contact Details
Find Music A&R Contact Details

Gregg Latterman, VP A&R at AWARE RECORDS Contact Details

Posted by author-avatar Toni Mercia
December 5, 2024
As a musician, getting in touch with industry professionals like Gregg Latterman, VP A&R at AWARE RECORDS, can be a game-changer fo...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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