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Songwriting Advice

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Alternative R&B Songwriting Advice
Songwriting Advice

Alternative R&B Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want songs that feel like late night confessions and rooftop arguments in one breath. You want texture that hugs the melody and lyr...
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How to Write Lyrics About Movement
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Movement

Posted by author-avatar Toni Mercia
November 2, 2025
You want motion in your words. Not the legal kind. The kind of motion that tugs at knees, loosens shoulders, and makes a listener want ...
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Hard Trance Songwriting Advice
Songwriting Advice

Hard Trance Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want a track that punches the chest and lights heads on fire. You want a melody that hooks on the first drop and a breakdown that m...
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Turkish Pop Songwriting Advice
Songwriting Advice

Turkish Pop Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want a Turkish pop song that sticks in the head and feels like it was made in your neighborhood while somehow soundtracking a rooft...
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How to Write Māori Music Songs
How to Write Songs

How to Write Māori Music Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want to write songs that honour te ao Māori and actually sound good. You want language that lands, melodies that sit naturally with...
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How to Write Songs About Storytelling
How to Write Songs About Specific Emotions

How to Write Songs About Storytelling

Posted by author-avatar Toni Mercia
November 2, 2025
Story songs are the songs that make people text their friends with one line, that sit in the back of your head like a guilty pleasure, ...
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Music Managers in Durham
A&R and Manager Advice

Music Managers in Durham

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: you’re jamming in a downtown Durham studio, dreaming up your next hit, when suddenly you realize you need someone who can...
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How to Write Punta Rock Songs
How to Write Songs

How to Write Punta Rock Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want a song that makes people move like they forgot they had a spine. You want rhythm that hits the pelvis before the brain process...
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No Marketing Floor Or Spend Plan - Traps & Scams Every Musician Must Avoid
Traps & Scams Every Musician Must Avoid

No Marketing Floor Or Spend Plan - Traps & Scams Every Musician Must Avoid

Posted by author-avatar Toni Mercia
November 6, 2025
If your release plan is "pray and post" you are basically launching rockets with toilet paper wings. The music business rewards consist...
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How to Write Kawaii Future Bass Lyrics
How to Write Lyrics

How to Write Kawaii Future Bass Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that are adorable but not saccharine, emotional but not boring, and singable over wobbling synths and glittery vocal ch...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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