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How to Find a Music Producer Manager Bay Area
A&R and Manager Advice

How to Find a Music Producer Manager Bay Area

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: you’re a rising musician in the Bay Area, juggling endless songwriting sessions with late-night gigs, and suddenly, you r...
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How to Write Songs About Escapism
How to Write Songs About Specific Emotions

How to Write Songs About Escapism

Posted by author-avatar Toni Mercia
November 2, 2025
You want listeners to step out of their apartment and into another life for three minutes. You want them to smell a foreign city, feel ...
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How to Write Songs About Oration
How to Write Songs About Specific Emotions

How to Write Songs About Oration

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that sounds like a speech but hits like a chorus. You want the urgency of a mic drop combined with a melody a crowd can...
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Artists Signed to Atlantic Records
A&R and Manager Advice

Artists Signed to Atlantic Records

Posted by author-avatar Toni Mercia
March 26, 2025
Have you ever wondered what it’s like to be part of a musical dynasty that has redefined genres, shattered barriers, and sparked countl...
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Email List Owned By A Third Party Not You - Traps & Scams Every Musician Must Avoid
Traps & Scams Every Musician Must Avoid

Email List Owned By A Third Party Not You - Traps & Scams Every Musician Must Avoid

Posted by author-avatar Toni Mercia
November 6, 2025
Quick truth You can write the best song since sliced bread and still be locked out of your audience if someone else owns your email lis...
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Afro House Songwriting Advice
Songwriting Advice

Afro House Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want a groove that moves bodies and a topline that gets stuck in heads. Afro House is a rhythmic handshake between African percussi...
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Industrial Music Songwriting Advice
Songwriting Advice

Industrial Music Songwriting Advice

Posted by author-avatar Toni Mercia
July 19, 2024
Industrial music is a genre that emerged in the 1970s, characterized by its use of noise, synthesizers, and other unconventional sounds...
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How to Write Freakbeat Lyrics
How to Write Lyrics

How to Write Freakbeat Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that sound like they were spat through a cigarette holder into a pogo crowd. Freakbeat lives in the messy overlap of Br...
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Ezekiel Lewis, Sr VP A&R at Motown Records (Universal) Contact Details
Find Music A&R Contact Details

Ezekiel Lewis, Sr VP A&R at Motown Records (Universal) Contact Details

Posted by author-avatar Toni Mercia
December 23, 2024
Ezekiel Lewis is a renowned music industry executive, currently serving as the Senior Vice President of A&R at Motown Records, a su...
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M-Base Songwriting Advice
Songwriting Advice

M-Base Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
If you want songwriting that feels unexpected and inevitable at the same time, welcome to M-Base thinking. This is not about copying a ...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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