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Songwriting Advice

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How to Write Pop Songs
How to Write Songs

How to Write Pop Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want a song that sticks on first listen. You want a hook that feels obvious the second it appears. You want verses that move like s...
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How to Write Alternative Country Songs
How to Write Songs

How to Write Alternative Country Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want songs that smell like diesel, coffee, and late night truth. You want lyrics that feel lived in and melodies that sound like a ...
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How to Write Dub Lyrics
How to Write Lyrics

How to Write Dub Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that sit under a tidal bass and bounce off echo like a message in a bottle. You want words that feel raw and ritualisti...
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Lucy Otterwell, Dir Business Affairs - Int'l at Warner Bros. (UK) Contact Details
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Lucy Otterwell, Dir Business Affairs - Int'l at Warner Bros. (UK) Contact Details

Posted by author-avatar Toni Mercia
November 28, 2024
Lucy Otterwell is the Director of Business Affairs - International at Warner Bros. (UK), a leading entertainment company that produces ...
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How to Write Drone Metal Lyrics
How to Write Lyrics

How to Write Drone Metal Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want words that feel like molten concrete poured into a canyon. Drone metal lyrics are less about clever rhymes and more about atmo...
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How to Write Avant-Garde Jazz Songs
How to Write Songs

How to Write Avant-Garde Jazz Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want music that makes people blink, then grin, then wonder if the universe just winked at them. Avant garde jazz is the playground ...
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Pete ''Luv'' Farmer, CEO at Kings of LA Contact Details
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Pete ''Luv'' Farmer, CEO at Kings of LA Contact Details

Posted by author-avatar Toni Mercia
October 9, 2024
Who is Pete "Luv" Farmer? Pete "Luv" Farmer is a renowned music industry executive, currently serving as the CEO of Kings of LA, a prom...
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Google Music Managers
A&R and Manager Advice

Google Music Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered what happens when the digital wizardry of Google meets the pulsating heart of the music industry? Welcome to the rollicki...
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Pete Ritchey, President at Up Contact Details
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Pete Ritchey, President at Up Contact Details

Posted by author-avatar Toni Mercia
November 29, 2024
Pete Ritchey is the President at Up, a renowned music industry professional with extensive experience in artist development, marketing,...
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Metadata Inconsistent Across DSPs - Traps & Scams Every Musician Must Avoid
Traps & Scams Every Musician Must Avoid

Metadata Inconsistent Across DSPs - Traps & Scams Every Musician Must Avoid

Posted by author-avatar Toni Mercia
November 6, 2025
So your song exists on Spotify and Apple Music but the credits look like a conspiracy theory. Artist name spelled three different ways....
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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