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Jim Cassell, Owner at Berkeley Agency
Find Music Manager Contact Details

Jim Cassell, Owner at Berkeley Agency

Posted by author-avatar Toni Mercia
August 7, 2024
Jim Cassell is a renowned music industry professional who serves as the owner of Berkeley Agency, a leading talent agency that speciali...
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How to Write Birmingham Sound Lyrics
How to Write Lyrics

How to Write Birmingham Sound Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that smell like late night curry and canal rain. You want language that sits right on top of a heavy bass and makes a B...
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Rachel Cragg, Director of A&R at Nettwerk Music Group Contact Details
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Rachel Cragg, Director of A&R at Nettwerk Music Group Contact Details

Posted by author-avatar Toni Mercia
October 25, 2024
Rachel Cragg is a highly respected and influential figure in the music industry, serving as the Director of A&R at Nettwerk Music G...
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How to Write Lyrics About Environmentalism
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Environmentalism

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that hits like a wake up call without sounding like a guilt trip from a very smug science teacher. You want lines that ...
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Things Music Managers Do
A&R and Manager Advice

Things Music Managers Do

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered what a music manager really does besides scheduling endless meetings and chasing gigs like a caffeinated squirrel? In tod...
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How to Write Balkan Brass Songs
How to Write Songs

How to Write Balkan Brass Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want a song that drags an entire hall onto its feet. You want that moment when the trumpets and tubas lock together and the crowd f...
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Justin Spindler, A&R Manager at Quite Scientific Records Contact Details
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Justin Spindler, A&R Manager at Quite Scientific Records Contact Details

Posted by author-avatar Toni Mercia
October 17, 2024
Justin Spindler is an A&R Manager at Quite Scientific Records, a renowned independent record label based in Michigan, USA. As an A&...
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How to Write Lyrics About Beat
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Beat

Posted by author-avatar Toni Mercia
November 2, 2025
So you have a beat and a little panic in your chest. Good. That is the creative engine. Whether the beat is two minutes of lo fi coffee...
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John Scher, CEO at Hybrid Recordings Contact Details
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John Scher, CEO at Hybrid Recordings Contact Details

Posted by author-avatar Toni Mercia
November 17, 2024
John Scher is a renowned music industry executive who currently serves as the CEO of Hybrid Recordings, a leading independent record la...
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How to Write Trad Jazz Songs
How to Write Songs

How to Write Trad Jazz Songs

Posted by author-avatar Toni Mercia
November 1, 2025
So you want to write trad jazz songs. Good. That means you love melody, you worship rhythm that makes the whole body nod, and you secre...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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