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How to Write Lyrics About Viewpoint
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Viewpoint

Posted by author-avatar Toni Mercia
November 2, 2025
Viewpoint is the secret lens that makes your lyric feel like a lived memory or a viral confession. Choosing who is telling the story an...
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Nordic/Scandinavian States Songwriting Advice
Songwriting Advice

Nordic/Scandinavian States Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
Want to write songs that smell like pine trees, midnight sun, and an emotional honesty so sharp it could cut glass? You are in the righ...
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Peter Thea, Sr VP at Jive Records Contact Details
Find Music A&R Contact Details

Peter Thea, Sr VP at Jive Records Contact Details

Posted by author-avatar Toni Mercia
November 22, 2024
Peter Thea is a prominent figure in the music industry, currently holding the position of Senior Vice President at Jive Records. As a s...
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Performance Anxiety to Studio Confidence
Creative Process & Mindset

Performance Anxiety to Studio Confidence

Posted by author-avatar Toni Mercia
November 2, 2025
You get sweaty palms, your throat tightens, and your brain starts performing its best worst case scenarios. Welcome to the club nobody ...
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How to Write Flamenco Lyrics
How to Write Lyrics

How to Write Flamenco Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that hit like a palm clap on beat twelve. You want lines that carry duende, that small animal in the throat that makes ...
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How to Write Outsider House Songs
How to Write Songs

How to Write Outsider House Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You do not need permission to sound weird. Outsider house music celebrates the left of center. It is the bedroom cousin of club house t...
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Jerry Heller, Co-CEO at Streetlife Contact Details
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Jerry Heller, Co-CEO at Streetlife Contact Details

Posted by author-avatar Toni Mercia
October 7, 2024
Jerry Heller is a renowned music industry executive, best known for his role as the co-CEO of Streetlife Contact, a prominent entertain...
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Melissa Cobb, Vice President of Production at VH1 Contact Details
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Melissa Cobb, Vice President of Production at VH1 Contact Details

Posted by author-avatar Toni Mercia
August 30, 2024
Melissa Cobb is a renowned television executive who currently serves as the Vice President of Production at VH1, a leading American cab...
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How to Write a Song About Revolution
How to Write Songs About Life Situations

How to Write a Song About Revolution

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song people chant in the street. You want a line that gets stuck in a placard. You want a chorus that sounds like a crowd al...
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How to Write Industrial Rock Songs
How to Write Songs

How to Write Industrial Rock Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want something that sounds like a warehouse party hosted by a chain saw and a synth with attitude. You want riffs that cut, texture...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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