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How to Write Taiwanese Pop Lyrics
How to Write Lyrics

How to Write Taiwanese Pop Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that feel local and global at the same time. You want lines that scan in Mandarin or Taiwanese Hokkien and still land l...
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Dalaries for Music Managers
A&R and Manager Advice

Dalaries for Music Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: a world where music managers aren’t just shadowy figures lurking behind the scenes, but rather the charismatic architects...
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Indie Pop Songwriting Advice
Songwriting Advice

Indie Pop Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want songs that feel personal and radio friendly at the same time. Indie pop lives in that sweet spot where intimacy meets melody. ...
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How to Write a Song About Bullying
How to Write Songs About Life Situations

How to Write a Song About Bullying

Posted by author-avatar Toni Mercia
November 2, 2025
Want to write a song about bullying that hits like a gut punch and then hands out a hug? Great. You also want to avoid sounding preachy...
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How to Write Lyrics About Evaluation
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Evaluation

Posted by author-avatar Toni Mercia
November 2, 2025
You want to write a song about being judged and still make people laugh cry and think you are a prophet of receipts. Whether you are wr...
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Online Music Managers for Lots of Music
A&R and Manager Advice

Online Music Managers for Lots of Music

Posted by author-avatar Toni Mercia
March 26, 2025
Ever dreamed of turning your bedroom jam sessions into a skyrocketing music career without having to navigate a maze of clunky phone ca...
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How to Write Lyrics About Captivity And Imprisonment
How to Write Lyrics About Life Situations

How to Write Lyrics About Captivity And Imprisonment

Posted by author-avatar Toni Mercia
November 2, 2025
You want a lyric that feels true not exploitative. You want images that make listeners lean forward. You want a chorus that sounds like...
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Demo to Release: Minimal Gear Maximal Impact
Recording & Production for Songwriters

Demo to Release: Minimal Gear Maximal Impact

Posted by author-avatar Toni Mercia
November 2, 2025
You do not need a million dollars of gear to release a song that sounds serious. You need smart choices, ruthless editing, and a workfl...
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How to Write Turbo-Folk Songs
How to Write Songs

How to Write Turbo-Folk Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want a song that slaps in a kafana and sounds right in a club. Turbo folk is the music that can do both at once. It is loud, emotio...
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Jeanette Wall, President/CEO at ATO RECORDS Contact Details
Find Music A&R Contact Details

Jeanette Wall, President/CEO at ATO RECORDS Contact Details

Posted by author-avatar Toni Mercia
December 5, 2024
Jeanette Wall is a highly respected music industry executive who serves as the President and CEO of ATO Records, a renowned independent...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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