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Michael  Herring, Booking Agent at Alliance Artist Management
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Michael Herring, Booking Agent at Alliance Artist Management

Posted by author-avatar Toni Mercia
September 5, 2024
Michael Herring is a renowned booking agent at Alliance Artist Management, a leading talent agency that represents a diverse range of a...
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How to Write Lyrics About Freedom And Independence
How to Write Lyrics About Life Situations

How to Write Lyrics About Freedom And Independence

Posted by author-avatar Toni Mercia
November 2, 2025
You want a lyric that smells like open road and tastes like victory. You want lines that make listeners nod and then call a friend. You...
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How to Write Songs About Old vs. New
How to Write Songs About Specific Emotions

How to Write Songs About Old vs. New

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that feels like a Polaroid shoved into a smartphone camera roll. You want the listener to feel the weight of what used ...
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how to write a dancehall song lyric assistant
Songwriting Advice

How To Write A Dancehall Song

Posted by author-avatar Toni Mercia
November 1, 2025
You want a song that makes people move like their phone battery depends on it. You want an earworm hook, a flow that rides the rhythm l...
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Most Succesful Music Managers 2023
A&R and Manager Advice

Most Succesful Music Managers 2023

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered how a mastermind spins the music world into a frenzy, turning indie bands into global sensations, orchestrating viral soc...
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Sung Poetry Songwriting Advice
Songwriting Advice

Sung Poetry Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
Listen up. You have a poem that is raw, true and maybe slightly humiliating. You want that poem to live as a song that people put on re...
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How to Write a Song About Companionship
How to Write Songs About Life Situations

How to Write a Song About Companionship

Posted by author-avatar Toni Mercia
November 2, 2025
You want to write a song that makes someone feel less alone. You want lyrics that land like a hand on the shoulder. You want melodies t...
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Scott Comeau, Booking Agent at Fleet Team Booking
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Scott Comeau, Booking Agent at Fleet Team Booking

Posted by author-avatar Toni Mercia
July 30, 2024
Scott Comeau is a renowned booking agent at Fleet Team Booking, a prominent music booking agency that represents a diverse range of art...
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Jason Jones, Director of A&R at Rhino Entertainment Contact Details
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Jason Jones, Director of A&R at Rhino Entertainment Contact Details

Posted by author-avatar Toni Mercia
January 6, 2025
Jason Jones is a highly respected figure in the music industry, currently holding the position of Director of A&R at Rhino Entertai...
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How to Write Songo Songs
How to Write Songs

How to Write Songo Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want a song that makes bodies move and brains remember the hook. Songo is Cuban music that makes people dance with their hips and t...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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