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Songwriting Advice

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How to Write Guajira Songs
How to Write Songs

How to Write Guajira Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want a song that smells like sun baked dirt and cheap rum while still sounding like it belongs on stage. Guajira songs sit in a war...
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How to Write Fijiri Songs
How to Write Songs

How to Write Fijiri Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want a song that carries the salt and the story. You want something that nods to tradition while sounding alive on a playlist. Fiji...
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The New Music Biz: Bands, Brands, Managers, & Tours Nulled
A&R and Manager Advice

The New Music Biz: Bands, Brands, Managers, & Tours Nulled

Posted by author-avatar Toni Mercia
March 26, 2025
Welcome to the new era of music where the old-school band setup, dusty manager contracts, and the cookie-cutter tour routines are being...
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How to Write Progressive Electronic Songs
How to Write Songs

How to Write Progressive Electronic Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want a track that takes listeners on a trip. Not a carnival ride. A journey. Progressive electronic music is about motion over time...
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How to Write Songs About Space
How to Write Songs About Specific Emotions

How to Write Songs About Space

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that makes someone feel weightless on the first listen. Maybe you want to flex with a Bowie style epic. Maybe you want ...
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How to Write Songs About Irony
How to Write Songs About Specific Emotions

How to Write Songs About Irony

Posted by author-avatar Toni Mercia
November 2, 2025
You want to write a song that makes people laugh, wince, then replay it to figure out if you were serious or just very, very clever. Ir...
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Terence Lam, GM at Downtown (NY) Contact Details
Find Music A&R Contact Details

Terence Lam, GM at Downtown (NY) Contact Details

Posted by author-avatar Toni Mercia
October 6, 2024
Terence Lam is a highly respected figure in the music industry, currently serving as the General Manager at Downtown Music Publishing i...
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How to Write Southeast Asian Songs
How to Write Songs

How to Write Southeast Asian Songs

Posted by author-avatar Toni Mercia
November 1, 2025
Yes you can write a banger that sounds like it belongs in a kopitiam, a night market, or a summer festival by the beach. Southeast Asia...
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How to Write Suomisaundi Songs
How to Write Songs

How to Write Suomisaundi Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want something that sounds like it came from a sauna, a space station, and a candy store all at once. Suomisaundi is the Finnish el...
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Martin Mills, MD at Beggars Group (UK) Contact Details
Find Music A&R Contact Details

Martin Mills, MD at Beggars Group (UK) Contact Details

Posted by author-avatar Toni Mercia
December 3, 2024
Martin Mills is the Managing Director of Beggars Group, a UK-based independent record label and music distributor. With a career spanni...
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