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John Kirtland, Owner at Kirtland / Sonar Management Contact Details
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John Kirtland, Owner at Kirtland / Sonar Management Contact Details

Posted by author-avatar Toni Mercia
September 24, 2024
Who is John Kirtland? John Kirtland is a renowned music industry professional and the owner of Kirtland / Sonar Management, a reputable...
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Andy Martin, Co-President at Deep South Contact Details
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Andy Martin, Co-President at Deep South Contact Details

Posted by author-avatar Toni Mercia
November 4, 2024
Andy Martin is a renowned music industry professional who serves as the Co-President at Deep South Entertainment, a leading independent...
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How to Write Lyrics About Global Citizenship
How to Write Lyrics About Life Situations

How to Write Lyrics About Global Citizenship

Posted by author-avatar Toni Mercia
November 2, 2025
You care about the world and you want a song that proves it without sounding like a college lecture or a protest sign stapled to a pop ...
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Michael Nieves, Co-President at Hacktone Contact Details
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Michael Nieves, Co-President at Hacktone Contact Details

Posted by author-avatar Toni Mercia
October 15, 2024
Michael Nieves is a renowned music industry executive who serves as the Co-President at Hacktone, a leading music production and publis...
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Bhawaiya Songwriting Advice
Songwriting Advice

Bhawaiya Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want to write a Bhawaiya that feels ancient and immediate at the same time. You want a melody that slides like a boat return and ly...
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Synth-Pop Songwriting Advice
Songwriting Advice

Synth-Pop Songwriting Advice

Posted by author-avatar Toni Mercia
August 5, 2024
Synth-pop, a subgenre of electronic music, has been a staple of the music industry since the 1970s. Born from the fusion of synthesizer...
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How to Write Lyrics About Skirmish
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Skirmish

Posted by author-avatar Toni Mercia
November 2, 2025
Skirmish is a tiny war that still leaves dents. It can be a backyard fight with loud words. It can be a DM argument that burns for days...
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How to Write Pagan Rock Lyrics
How to Write Lyrics

How to Write Pagan Rock Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that smell like bonfires and actual human feeling. You want songs that read like a spell but hit like a fist. You want ...
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How to Write Lyrics About Sadness
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Sadness

Posted by author-avatar Toni Mercia
November 2, 2025
You want the kind of sad song that makes people cry in their cars and then blast it the next day. You want lines that land like a bruis...
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Music Managers in New York
A&R and Manager Advice

Music Managers in New York

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: you’re jamming out in a cramped Brooklyn apartment, headphones on, dreams cranked to 11, and suddenly you realize, you ne...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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