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Songwriting Advice

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How to Write Songs About Choice
How to Write Songs About Specific Emotions

How to Write Songs About Choice

Posted by author-avatar Toni Mercia
November 2, 2025
Choice is dramatic music waiting to happen. Every time a character picks a thing they accept more than an action. They accept a life. T...
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Pam Browne, CEO at Funl Music Contact Details
Find Music A&R Contact Details

Pam Browne, CEO at Funl Music Contact Details

Posted by author-avatar Toni Mercia
October 12, 2024
Pam Browne is the CEO of Funl Music, a renowned music industry executive with a wealth of experience in the entertainment sector. As th...
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Laurel Falkenstein, Booking Agent at Russell Carter Artist Management
Find Music Manager Contact Details

Laurel Falkenstein, Booking Agent at Russell Carter Artist Management

Posted by author-avatar Toni Mercia
July 27, 2024
Laurel Falkenstein is a respected booking agent at Russell Carter Artist Management, a leading talent agency that represents a diverse ...
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How to Write Surf Pop Lyrics
How to Write Lyrics

How to Write Surf Pop Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that feel like a sunburn you choose to keep. You want the listener to taste salt and feel the sand stuck to their ankle...
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How to Write Changa Tuki Songs
How to Write Songs

How to Write Changa Tuki Songs

Posted by author-avatar Toni Mercia
October 31, 2025
Changa Tuki is raw energy in speaker form. It is sweaty party music, street pride, and a defiant sense of fun. If you want to write Cha...
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The Song Finishing Checklist (Printable)
Tools Workflows & Checklists

The Song Finishing Checklist (Printable)

Posted by author-avatar Toni Mercia
November 2, 2025
Finish more songs without losing your mind. You can be brilliant and messy and still never ship. This checklist is the belt and braces ...
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Detroit Techno Songwriting Advice
Songwriting Advice

Detroit Techno Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
Detroit techno is not a mood. It is a manifesto that will make your speakers sweat and your ideas feel inevitable. If you make music an...
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Music Managers in Indianapolis
A&R and Manager Advice

Music Managers in Indianapolis

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: You’re an up-and-coming musician grinding through nighttime gigs at cozy Indianapolis bars, crafting the next catchy hook...
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Victor Portillo, SVP A&R at SM Entertainment USA Contact Details
Find Music A&R Contact Details

Victor Portillo, SVP A&R at SM Entertainment USA Contact Details

Posted by author-avatar Toni Mercia
December 31, 2024
Victor Portillo is a highly respected figure in the music industry, currently serving as the Senior Vice President of A&R at SM Ent...
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Questions to Ask Music Managers
A&R and Manager Advice

Questions to Ask Music Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Ever found yourself scrolling through endless music blogs at 2 AM, wondering what exactly you should ask your music manager before sign...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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