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The Core Emotion Method (CEM): A 5 Step Lyric Workflow
Lyric Writing Deep Dives

The Core Emotion Method (CEM): A 5 Step Lyric Workflow

Posted by author-avatar Toni Mercia
November 2, 2025
Welcome to the CEM. That stands for Core Emotion Method. Say it like it is. This is not a philosophy class. This is a practical, slight...
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Rich Brother, President at Loco Diablo Contact Details
Find Music A&R Contact Details

Rich Brother, President at Loco Diablo Contact Details

Posted by author-avatar Toni Mercia
October 4, 2024
Rich Brother is a prominent figure in the music industry, serving as the President at Loco Diablo, a renowned entertainment company. As...
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David Silva, Co-President at Empyrean Contact Details
Find Music A&R Contact Details

David Silva, Co-President at Empyrean Contact Details

Posted by author-avatar Toni Mercia
October 9, 2024
David Silva is a renowned music industry executive who currently serves as the Co-President at Empyrean, a leading music publishing and...
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How to Write a Song About Captivity And Imprisonment
How to Write Songs About Life Situations

How to Write a Song About Captivity And Imprisonment

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that feels like a cell opening or slamming shut. You want lines that make the listener taste metal, feel the stretch of...
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Édith Piaf - La Vie en rose Song Lyric Breakdown For Songwriters
Deep Song Lyric Breakdown

Édith Piaf - La Vie en rose Song Lyric Breakdown For Songwriters

Posted by author-avatar Toni Mercia
November 6, 2025
La Vie en rose is one of those songs that feels like a warm cigarette and a window with rain on it. Édith Piaf recorded it in the 1940s...
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How to Write Songs About Dreams
How to Write Songs About Specific Emotions

How to Write Songs About Dreams

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that feels like a sleepover in someone else mind. You want weird images, the kind that make people pause the song and r...
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How to Write a Song About Ballet
How to Write Songs About Life Situations

How to Write a Song About Ballet

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song about ballet that does not sound like a museum brochure or a cliche music video with tulle and sad piano. You want an a...
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How to Write Techstep Songs
How to Write Songs

How to Write Techstep Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want a Techstep song that pushes through a club PA and makes heads move like they are dodging lasers. You want tight, robotic drums...
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How Do Brand Managers Go About Deciding Music for Ad Promtoions and Commerciasl?
A&R and Manager Advice

How Do Brand Managers Go About Deciding Music for Ad Promtoions and Commerciasl?

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered how brand managers manage to choose music for ad promotions and commercials that instantly gives you goosebumps, or makes...
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How to Write Guaracha (Edm) Lyrics
How to Write Lyrics

How to Write Guaracha (Edm) Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that hit like a conga slap in a packed club. Guaracha in electronic music is sweaty, bouncy, direct, and designed for t...
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