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Music Managers Looking For Talent in Kenya
A&R and Manager Advice

Music Managers Looking For Talent in Kenya

Posted by author-avatar Toni Mercia
March 26, 2025
Ready to dive headfirst into Kenya's buzzing music scene, where music managers are on the prowl for the freshest talent and your songwr...
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Musician Contact
A&R and Manager Advice

Musician Contact

Posted by author-avatar Toni Mercia
March 26, 2025
Ever felt that spark of inspiration when a killer melody or catchy hook pops into your head, only to be followed by a bout of panic bec...
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How to Write Big Beat Songs
How to Write Songs

How to Write Big Beat Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want beats that hit like a freight train and hooks that your crowd yells back at you. Big Beat is a sound that lives loud, proud, a...
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Techstep Songwriting Advice
Songwriting Advice

Techstep Songwriting Advice

Posted by author-avatar Toni Mercia
August 3, 2024
Techstep is a subgenre of drum and bass that emerged in the mid-1990s, characterized by its dark, futuristic, and atmospheric sound. As...
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How to Write a Song About Sibling Rivalry
How to Write Songs About Life Situations

How to Write a Song About Sibling Rivalry

Posted by author-avatar Toni Mercia
November 2, 2025
You grew up in the tiny arena that is family life. You have fridge door evidence. You have the hoodie that vanished. You have the memor...
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How to Write Experimental Electronic Songs
How to Write Songs

How to Write Experimental Electronic Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want music that sounds like it came from a future that is slightly annoyed with the present. You want textures that make people til...
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How to Write Jùjú Lyrics
How to Write Lyrics

How to Write Jùjú Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
So you want to write Jùjú lyrics that make elders clap, DJs nod, and the dance floor forget its responsibilities. Good. Jùjú is the mus...
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How to Write Lyrics About Luck And Fortune
How to Write Lyrics About Life Situations

How to Write Lyrics About Luck And Fortune

Posted by author-avatar Toni Mercia
November 2, 2025
Want a song that feels like fate punched you in the throat and also handed you a scratch off ticket? Good. This guide teaches the exact...
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Worst Music Managers
A&R and Manager Advice

Worst Music Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Ever felt like your music career is in the hands of someone who treats your passion like a bad mixtape? Welcome to the wild, chaotic, a...
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How to Write Electroacoustic Music Songs
How to Write Songs

How to Write Electroacoustic Music Songs

Posted by author-avatar Toni Mercia
November 1, 2025
Electroacoustic music is where a microphone and a laptop meet a living room lamp and decide to throw a party. It mixes recorded acousti...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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