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Umg A&R
A&R and Manager Advice

Umg A&R

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: you’re at a neon-lit underground gig where every beat pulses like your heart on a Friday night. There’s an electric buzz ...
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Art Benson, Booking Agent at Kinkead Entertainment Agency
Find Music Manager Contact Details

Art Benson, Booking Agent at Kinkead Entertainment Agency

Posted by author-avatar Toni Mercia
September 5, 2024
As a musician, getting noticed by top booking agents like Art Benson at Kinkead Entertainment Agency can be a game-changer for your car...
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How to Write a Song About Folklore
How to Write Songs About Life Situations

How to Write a Song About Folklore

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that feels older than you but sounds like you. You want the story to smell like smoke and river water and still have a ...
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How to Write a Song About Battling Illness
How to Write Songs About Life Situations

How to Write a Song About Battling Illness

Posted by author-avatar Toni Mercia
November 2, 2025
You want to tell the truth without turning the room into a tissue commercial. You want listeners to feel seen and not squirm at every l...
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How to Write City Pop Lyrics
How to Write Lyrics

How to Write City Pop Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
If you want neon soaked late night songs that smell like rain on asphalt and expensive cologne, you are in the right place. City Pop is...
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How to Write Songs About Meter
How to Write Songs About Specific Emotions

How to Write Songs About Meter

Posted by author-avatar Toni Mercia
November 2, 2025
Meter is the invisible traffic cop of rhythm. It tells beats where to stand, when to march, and when to moonwalk. You can write songs t...
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Are Music Managers Happy
A&R and Manager Advice

Are Music Managers Happy

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered if the world of music management is all fancy parties, luxurious perks, and endless backstage passes? Well, if you’ve eve...
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How to Write K-Pop Songs
How to Write Songs

How to Write K-Pop Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want a chorus that detonates in ten seconds. You want verses that feel like cinema. You want a rap break that bites and a bridge th...
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How to Write Songs About Guidance
How to Write Songs About Specific Emotions

How to Write Songs About Guidance

Posted by author-avatar Toni Mercia
November 2, 2025
You want to write a song that feels like a compass for someone who thinks they lost theirs. You want words that land like a hand on a s...
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How to Write Gypsy Jazz Lyrics
How to Write Lyrics

How to Write Gypsy Jazz Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that swing, feel lived in, and sit perfectly on that la pompe rhythm. You want words that smell like cafe steam at midn...
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