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Pop Music Managers
A&R and Manager Advice

Pop Music Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered who’s behind the curtain of your favorite pop stars, making sure every beat, lyric, and perfectly timed Instagram post la...
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Recouping Music Video Costs You Didn't Greenlight - Traps & Scams Every Musician Must Avoid
Traps & Scams Every Musician Must Avoid

Recouping Music Video Costs You Didn't Greenlight - Traps & Scams Every Musician Must Avoid

Posted by author-avatar Toni Mercia
November 6, 2025
Someone made a music video. You did not approve the budget. Now they want you to pay. Welcome to the part of the music industry where c...
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Ashish Chutei, Director, A&R at Sony Music Entertainment Contact Details
Find Music A&R Contact Details

Ashish Chutei, Director, A&R at Sony Music Entertainment Contact Details

Posted by author-avatar Toni Mercia
December 26, 2024
Ashish Chutei is a highly respected and influential figure in the music industry, currently serving as the Director of A&R (Artist ...
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Ian Hunter, Vice President of A&R at Atlantic Records Contact Details
Find Music A&R Contact Details

Ian Hunter, Vice President of A&R at Atlantic Records Contact Details

Posted by author-avatar Toni Mercia
July 22, 2024
As a musician, getting in touch with industry professionals like Ian Hunter, Vice President of A&R at Atlantic Records, can be a ga...
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Intelligent Drum And Bass Songwriting Advice
Songwriting Advice

Intelligent Drum And Bass Songwriting Advice

Posted by author-avatar Toni Mercia
August 3, 2024
Before diving into intelligent drum and bass songwriting advice, it's essential to have a solid understanding of the genre's core eleme...
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songwriting workshops lyric assistant
Songwriting Advice

Songwriting Workshops

Posted by author-avatar Toni Mercia
November 1, 2025
You want to stop hoarding unfinished song ideas and start shipping hits. You want feedback that does not feel like a funeral for your w...
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How to Write Semba Songs
How to Write Songs

How to Write Semba Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want a Semba song that makes people grab a partner, laugh, and repeat the chorus after one go. You want that sticky rhythmic swagge...
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Mambo Songwriting Advice
Songwriting Advice

Mambo Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want people to lose their phones and find their feet. You want a groove so stubborn it pulls shoes off and hands up. Mambo is a par...
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How to Write Lyrics About Art
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Art

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song about art that does not sound like a grad school paper. You want language that feels alive, not airless. You want liste...
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How to Write Crabcore Lyrics
How to Write Lyrics

How to Write Crabcore Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that make the crowd shove their drink into orbit and scream your chorus back like a ritual. You want lines that sound r...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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