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A&R Entertainment
A&R and Manager Advice

A&R Entertainment

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered how some artists seem to skyrocket from underground sensations to legendary icons practically overnight? Welcome to the w...
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How to Write Electro-Disco Songs
How to Write Songs

How to Write Electro-Disco Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want a song that makes bodies move and moods lift. Electro disco is that polite but intoxicating cousin of classic disco who learne...
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How to Write Aggrotech Songs
How to Write Songs

How to Write Aggrotech Songs

Posted by author-avatar Toni Mercia
August 23, 2024
Before diving into the process of writing Aggrotech songs, it's essential to understand the genre itself. Aggrotech is a subgenre of in...
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Michelle Gubkin, Account Executive at BET Networks Contact Details
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Michelle Gubkin, Account Executive at BET Networks Contact Details

Posted by author-avatar Toni Mercia
July 26, 2024
Michele Gubkin is an accomplished Account Executive at BET Networks, a leading media company that provides entertainment, music, and ne...
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Matty Amendola, Owner / Head Producer at 825 Records, Inc. Contact Details
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Matty Amendola, Owner / Head Producer at 825 Records, Inc. Contact Details

Posted by author-avatar Toni Mercia
August 4, 2024
As a musician, getting in touch with industry professionals like Matty Amendola, Owner/Head Producer at 825 Records, Inc. can be a game...
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How to Write Lyrics About Fitness And Exercise
How to Write Lyrics About Life Situations

How to Write Lyrics About Fitness And Exercise

Posted by author-avatar Toni Mercia
November 2, 2025
You want a fitness song that makes people move and feel like a legend while they sweat. You want lines that pump energy into a stubborn...
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How to Write Toytown Techno Songs
How to Write Songs

How to Write Toytown Techno Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want something that sounds like a sugar rush inside a rave cage. Toytown Techno is the colourful cousin of dark techno. It is brigh...
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Maureen Kenny, SVP of A&R at Atlantic Records Contact Details
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Maureen Kenny, SVP of A&R at Atlantic Records Contact Details

Posted by author-avatar Toni Mercia
October 31, 2024
Maureen Kenny is a highly respected and influential figure in the music industry, serving as the Senior Vice President of A&R at At...
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Gregg Latterman, VP A&R at AWARE RECORDS Contact Details
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Gregg Latterman, VP A&R at AWARE RECORDS Contact Details

Posted by author-avatar Toni Mercia
December 5, 2024
As a musician, getting in touch with industry professionals like Gregg Latterman, VP A&R at AWARE RECORDS, can be a game-changer fo...
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How to Write Songs About Viewpoint
How to Write Songs About Specific Emotions

How to Write Songs About Viewpoint

Posted by author-avatar Toni Mercia
November 2, 2025
Viewpoint is the secret actor in every song. It tells the audience who is talking, where we stand in the room, and which parts of the s...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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