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Lucas Keller, Manager at Collective [The] Contact Details
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Lucas Keller, Manager at Collective [The] Contact Details

Posted by author-avatar Toni Mercia
October 9, 2024
As a musician, you're probably familiar with the importance of having a strong team behind you to help navigate the music industry. One...
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How to Write Visual Kei Lyrics
How to Write Lyrics

How to Write Visual Kei Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that cut like a velvet ribbon and haunt like a broken music box. Visual Kei is equal parts fashion, theater, and sonic ...
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How to Write Lyrics About Weather
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Weather

Posted by author-avatar Toni Mercia
November 2, 2025
Weather is the easiest mood ring you will ever wear. It is public, universal, and cheap to reference. Rain can be sad, sun can be horny...
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Victor Portillo, SVP A&R at SM Entertainment USA Contact Details
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Victor Portillo, SVP A&R at SM Entertainment USA Contact Details

Posted by author-avatar Toni Mercia
December 31, 2024
Victor Portillo is a highly respected figure in the music industry, currently serving as the Senior Vice President of A&R at SM Ent...
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Joe Goldberg, Founding Partner at Brilliant Corners Artist Management
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Joe Goldberg, Founding Partner at Brilliant Corners Artist Management

Posted by author-avatar Toni Mercia
August 19, 2024
Joe Goldberg is a renowned music industry professional, best known as the Founding Partner at Brilliant Corners Artist Management. With...
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Michael Lang, President at Deutsche Grammophon Contact Details
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Michael Lang, President at Deutsche Grammophon Contact Details

Posted by author-avatar Toni Mercia
October 29, 2024
Michael Lang is a renowned music industry executive who serves as the President of Deutsche Grammophon, a leading classical music recor...
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How to Write a Song About Negotiation
How to Write Songs About Life Situations

How to Write a Song About Negotiation

Posted by author-avatar Toni Mercia
November 2, 2025
You can make bargaining sound sexy. You can turn a tense meeting, a landlord fight, a label conversation, or a breakup debate into a ci...
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Funkstep Songwriting Advice
Songwriting Advice

Funkstep Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want a track that makes people move and then stare at their phones in disbelief. Funkstep is the cool cousin of everything that gro...
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Shawn Marino, Director A&R/Content at Universal Canada Contact Details
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Shawn Marino, Director A&R/Content at Universal Canada Contact Details

Posted by author-avatar Toni Mercia
November 21, 2024
Shawn Marino is a highly respected figure in the music industry, serving as the Director of A&R/Content at Universal Music Canada. ...
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How to Write Hardwave Lyrics
How to Write Lyrics

How to Write Hardwave Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
If hardwave were a person it would be a moody nightclub poet who looks like they regret everything and still somehow slays the chorus. ...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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