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Anita Akhavan, Assistant Manager at Guerrilla Management/The Ettes Contact Details
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Anita Akhavan, Assistant Manager at Guerrilla Management/The Ettes Contact Details

Posted by author-avatar Toni Mercia
September 2, 2024
Anita Akhavan is the Assistant Manager at Guerrilla Management and The Ettes, a renowned music management company that represents a div...
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Are Managers Important in the Digital Music Era
A&R and Manager Advice

Are Managers Important in the Digital Music Era

Posted by author-avatar Toni Mercia
March 26, 2025
Picture yourself jamming out in your bedroom studio with a killer beat pulsating in the background, a YouTube tutorial on songwriting o...
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What Is a Buisness Managers Job in the Music Industry
A&R and Manager Advice

What Is a Buisness Managers Job in the Music Industry

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered what magic happens behind the scenes when your favorite artist drops a new track, lands a sweet endorsement deal, or emba...
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Randall Grass, GM/VP A&R at Shanachie Contact Details
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Randall Grass, GM/VP A&R at Shanachie Contact Details

Posted by author-avatar Toni Mercia
November 10, 2024
Randall Grass is a highly respected figure in the music industry, currently serving as the General Manager and Vice President of A&...
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Erika Irish, Vice President at BET Networks Contact Details
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Erika Irish, Vice President at BET Networks Contact Details

Posted by author-avatar Toni Mercia
August 18, 2024
Erika Irish is a highly respected and accomplished executive in the entertainment industry, currently serving as the Vice President at ...
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What Do Managers in Music Publishing Make
A&R and Manager Advice

What Do Managers in Music Publishing Make

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered what it really takes to be the wizard behind the curtain in music publishing? When your favorite song is blasting in your...
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how to make an acdc song lyric assistant
Songwriting Advice

How To Make An Acdc Song

Posted by author-avatar Toni Mercia
November 1, 2025
You want a song that hits like a fist of electricity and refuses to be polite about it. You want a riff that people can hum while stuck...
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How to Write Hiplife Songs
How to Write Songs

How to Write Hiplife Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want a song that bangs in the club, tells a Ghanaian story, and gets shouted back from a boda boda to a rooftop bar. Hiplife is a l...
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How to Write Lyrics About Confessions
How to Write Lyrics About Life Situations

How to Write Lyrics About Confessions

Posted by author-avatar Toni Mercia
November 2, 2025
Confession songs are emotional no fly zones. They make listeners lean in like someone hearing gossip at a party. A confession lyric can...
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How to Write Lyrics About Authority
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Authority

Posted by author-avatar Toni Mercia
November 2, 2025
Authority is loud, messy and delicious for writers. It is that voice that tells a crowd what to do. It is the jerk who stole your lunch...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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