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Best Music Managers California
A&R and Manager Advice

Best Music Managers California

Posted by author-avatar Toni Mercia
March 26, 2025
California, where the sun always seems to shine on your music dreams, is the hotspot for vibrant creativity, bold ambitions, and, yes, ...
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How to Write Mbaqanga Lyrics
How to Write Lyrics

How to Write Mbaqanga Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
Want to write mbaqanga lyrics that make people clap in the kitchen, sing in the taxi, and share your chorus on their stories? Great. Mb...
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Metaphor Simile and Imagery
Lyric Writing Deep Dives

Metaphor Simile and Imagery

Posted by author-avatar Toni Mercia
November 2, 2025
You write a lyric that reads fine but sounds invisible on a first listen. You want lines that make people stop their scroll, scream the...
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Matt Van De Water, Talent Manager/Producer at Parallel Entertainment
Find Music Manager Contact Details

Matt Van De Water, Talent Manager/Producer at Parallel Entertainment

Posted by author-avatar Toni Mercia
August 21, 2024
Matt Van De Water is a renowned talent manager and producer at Parallel Entertainment, a leading entertainment company that specializes...
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Worst Music Managers
A&R and Manager Advice

Worst Music Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Ever felt like your music career is in the hands of someone who treats your passion like a bad mixtape? Welcome to the wild, chaotic, a...
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Norman Russell, Director Production at Music Force Media Group Contact Details
Find Music A&R Contact Details

Norman Russell, Director Production at Music Force Media Group Contact Details

Posted by author-avatar Toni Mercia
November 9, 2024
Norman Russell is a highly respected figure in the music industry, serving as the Director of Production at Music Force Media Group. Wi...
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How to Write Minneapolis Sound Lyrics
How to Write Lyrics

How to Write Minneapolis Sound Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that move like a bassline and sting like a whisper. You want a voice that can be horny one minute and holy the next. Yo...
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Progressive Folk Songwriting Advice
Songwriting Advice

Progressive Folk Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You like folk but you are done with polite acoustic wallpaper. You want stories that unfold in strange time, harmonies that feel like a...
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Gavin Fraser, A&R Consultant at Universal Music Group Contact Details
Find Music A&R Contact Details

Gavin Fraser, A&R Consultant at Universal Music Group Contact Details

Posted by author-avatar Toni Mercia
December 30, 2024
Gavin Fraser is a renowned A&R Consultant at Universal Music Group, one of the largest and most influential music companies in the ...
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How to Write a Song About Dance Fitness
How to Write Songs About Life Situations

How to Write a Song About Dance Fitness

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that makes a room move. You want instructors to cue it, playlists to remember it, and sweaty strangers to clap on the r...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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