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Bryan Lourd, Partner and Co-Chairman at Creative Artists Agency, Inc.
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Bryan Lourd, Partner and Co-Chairman at Creative Artists Agency, Inc.

Posted by author-avatar Toni Mercia
August 22, 2024
Bryan Lourd is a prominent figure in the entertainment industry, currently serving as Partner and Co-Chairman at Creative Artists Agenc...
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How to Write Songs About Explanation
How to Write Songs About Specific Emotions

How to Write Songs About Explanation

Posted by author-avatar Toni Mercia
November 2, 2025
You are trying to explain yourself in a song. Maybe you want to say sorry without sounding weak. Maybe you want to justify a bad choice...
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Sovietwave Songwriting Advice
Songwriting Advice

Sovietwave Songwriting Advice

Posted by author-avatar Toni Mercia
August 15, 2024
Sovietwave is a music genre that originated in the 2010s, characterized by its nostalgic and melancholic sound, often incorporating ele...
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Well Known Music Tour Managers
A&R and Manager Advice

Well Known Music Tour Managers

Posted by author-avatar Toni Mercia
March 26, 2025
When you think about epic concerts, sold-out arenas, and the wild energy that only live music can bring, there’s an unsung hero riding ...
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Martinetes Songwriting Advice
Songwriting Advice

Martinetes Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
Want songs that feel like a punch to the chest and a cleansing scream all at once? Welcome to martinetes. Martinetes are a flamenco can...
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How to Write Lyrics About Procrastination
How to Write Lyrics About Life Situations

How to Write Lyrics About Procrastination

Posted by author-avatar Toni Mercia
November 2, 2025
You keep putting it off and now you want a song that tells the truth about that exact behavior. Good. Procrastination is a rich emotion...
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Acid Jazz Songwriting Advice
Songwriting Advice

Acid Jazz Songwriting Advice

Posted by author-avatar Toni Mercia
August 11, 2024
Acid jazz, a genre that emerged in the late 1980s, is a fusion of jazz, funk, soul, and hip-hop elements. Characterized by its heavy us...
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How to Write Lyrics About Family Traditions
How to Write Lyrics About Life Situations

How to Write Lyrics About Family Traditions

Posted by author-avatar Toni Mercia
November 2, 2025
Family traditions are a songwriting gold mine. They are full of tiny rituals, awkward seating charts, secret recipes, and that one cous...
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How to Write British Blues Songs
How to Write Songs

How to Write British Blues Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want your song to sound like a rainy pub at midnight and also make people cry into their pints. You want riffs that bite and lyrics...
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Music Managers in Des Moines
A&R and Manager Advice

Music Managers in Des Moines

Posted by author-avatar Toni Mercia
March 26, 2025
Ever felt like your musical genius is just waiting to be unleashed, but you’re stuck in the whirlwind of self-managed chaos? Welcome to...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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