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Mike Borchetta, President at Lofton Creek Contact Details
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Mike Borchetta, President at Lofton Creek Contact Details

Posted by author-avatar Toni Mercia
November 27, 2024
Mike Borchetta is a renowned music industry executive who currently serves as the President at Lofton Creek Records, a Nashville-based ...
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Ross Pechta, Human Resources Manager at VH1 Contact Details
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Ross Pechta, Human Resources Manager at VH1 Contact Details

Posted by author-avatar Toni Mercia
July 30, 2024
Ross Pechta, the Human Resources Manager at VH1, is a crucial contact for musicians looking to advance their careers in the music indus...
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Cindy Zaplachinski, SVP, Business Affairs at Universal Music Contact Details
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Cindy Zaplachinski, SVP, Business Affairs at Universal Music Contact Details

Posted by author-avatar Toni Mercia
July 25, 2024
Cindy Zaplachinski is a highly respected and accomplished music industry executive, currently serving as the Senior Vice President of B...
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How to Find a Music Artist Manager
A&R and Manager Advice

How to Find a Music Artist Manager

Posted by author-avatar Toni Mercia
March 26, 2025
Ever felt lost in the music industry maze, wondering how to snag the perfect manager who can turn your jam-packed dreams into chart-top...
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How to Write Acid Trance Songs
How to Write Songs

How to Write Acid Trance Songs

Posted by author-avatar Toni Mercia
November 1, 2025
If you want your track to melt faces and raise hands, you must learn the acid trance language. Acid trance sits where squelchy analog b...
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Chiptune Songwriting Advice
Songwriting Advice

Chiptune Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want melodies that bite and beats that hit like a retro boss fight. You want your listener to recognize your hook before the second...
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Shamstep Songwriting Advice
Songwriting Advice

Shamstep Songwriting Advice

Posted by author-avatar Toni Mercia
August 9, 2024
As a musician, you're likely no stranger to the allure of Shamstep, a genre that seamlessly blends traditional Middle Eastern music wit...
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How to Write Scottish Gaelic Punk Songs
How to Write Songs

How to Write Scottish Gaelic Punk Songs

Posted by author-avatar Toni Mercia
November 1, 2025
Yes you can write punk songs in Scottish Gaelic. Yes you can scream them in a sweaty basement and get people to pogo while yelling a ch...
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How to Write Songs About Modernity
How to Write Songs About Specific Emotions

How to Write Songs About Modernity

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that nails the weirdness of now. You want language that sounds like someone scrolling at 2 a.m. and finally saying the ...
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Michael Mordecai, Co-Owner & Booking Agent at BBA Management & Booking
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Michael Mordecai, Co-Owner & Booking Agent at BBA Management & Booking

Posted by author-avatar Toni Mercia
July 21, 2024
Michael Mordecai is a renowned co-owner and booking agent at BBA Management & Booking, a prominent talent agency in the music indus...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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