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Songwriting Advice

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Sarah Kovacs, Booking Agent at Kraft Engel Management
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Sarah Kovacs, Booking Agent at Kraft Engel Management

Posted by author-avatar Toni Mercia
July 24, 2024
Sarah Kovacs is a highly respected booking agent at Kraft Engel Management, a leading talent agency that represents a diverse range of ...
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Managers Music Industry
A&R and Manager Advice

Managers Music Industry

Posted by author-avatar Toni Mercia
March 26, 2025
Welcome to a journey where music meets management, and dreams of becoming a renowned songwriter or performing artist turn into a well-c...
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Vinnie Fiorello, President / CEO at Paper and Plastick Contact Details
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Vinnie Fiorello, President / CEO at Paper and Plastick Contact Details

Posted by author-avatar Toni Mercia
August 1, 2024
Vinnie Fiorello is a renowned music industry professional, currently serving as the President and CEO of Paper and Plastick, a record l...
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How to Write Lyrics About Rivalry
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Rivalry

Posted by author-avatar Toni Mercia
November 2, 2025
You want lyrics that cut like a text left on read and still sound like art. Rivalry songs can be a rocket ship for streams, engagement,...
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Ă…länningens SĂ¥ng Songwriting Advice
Songwriting Advice

Ă…länningens SĂ¥ng Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want to write a song that feels like home and also bangs on a playlist. You want lyric images that make locals nod and a melody tha...
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Ashley Alexander, Creative Director, A&R at Big Deal Music Contact Details
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Ashley Alexander, Creative Director, A&R at Big Deal Music Contact Details

Posted by author-avatar Toni Mercia
December 20, 2024
Ashley Alexander is a renowned Creative Director and A&R (Artist and Repertoire) at Big Deal Music, a leading independent music pub...
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How to Write Lyrics About Sibling Rivalry
How to Write Lyrics About Life Situations

How to Write Lyrics About Sibling Rivalry

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that makes people laugh and wince at the same time. You want lines that feel true enough to sting and melodic hooks tha...
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How to Write a Song About Travel Adventures
How to Write Songs About Life Situations

How to Write a Song About Travel Adventures

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that smells like a passport stamp and tastes like gasoline and cheap coffee. You want listeners to close their eyes and...
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Donald Kasen, President at Inspired Studios Contact Details
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Donald Kasen, President at Inspired Studios Contact Details

Posted by author-avatar Toni Mercia
October 27, 2024
Who is Donald Kasen? Donald Kasen is the President at Inspired Studios, a renowned music production company that has worked with numero...
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How to Write Lyrics About Heartbreak
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Heartbreak

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that makes people feel seen and then press repeat like a mildly obsessive ex. Heartbreak songs are the emotional curren...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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Joni Mitchell - A Case of You
Paul Simon - Graceland
Carole King - It’s Too Late
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Uncapped Option Periods Controlled Only By The Label
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