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Hooks that Convert: Brain Science Behind Earworms
Hook Chorus & Topline Science

Hooks that Convert: Brain Science Behind Earworms

Posted by author-avatar Toni Mercia
November 2, 2025
Want a hook that refuses to leave the listener alone? You want a chorus that the crowd hums on the train. You want a tiny melodic tumor...
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Sahil Mehta, Booking Agent at Madison House Inc
Find Music Manager Contact Details

Sahil Mehta, Booking Agent at Madison House Inc

Posted by author-avatar Toni Mercia
August 13, 2024
Sahil Mehta is a respected booking agent at Madison House Inc, a prominent talent agency that represents a diverse range of artists and...
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Caroline Cloutier, Director A&R at Les Disques Artiste Contact Details
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Caroline Cloutier, Director A&R at Les Disques Artiste Contact Details

Posted by author-avatar Toni Mercia
September 19, 2024
Caroline Cloutier is a highly respected figure in the music industry, serving as the Director of A&R at Les Disques Artiste. With y...
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David Joseph, CEO at Universal (London) Contact Details
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David Joseph, CEO at Universal (London) Contact Details

Posted by author-avatar Toni Mercia
November 20, 2024
David Joseph is the CEO of Universal Music Group (UMG) in London, one of the largest and most successful music companies in the world. ...
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Amy Carson-Dwyer, Booking Agent at Colbert Artists Management Inc
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Amy Carson-Dwyer, Booking Agent at Colbert Artists Management Inc

Posted by author-avatar Toni Mercia
August 6, 2024
Amy Carson-Dwyer is a renowned booking agent at Colbert Artists Management Inc, a leading talent agency that represents a diverse range...
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Charles Ray, President / Agent at Music City Artists
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Charles Ray, President / Agent at Music City Artists

Posted by author-avatar Toni Mercia
August 14, 2024
Charles Ray is a well-established figure in the music industry, serving as the President and Agent at Music City Artists. With years of...
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Barococo Songwriting Advice
Songwriting Advice

Barococo Songwriting Advice

Posted by author-avatar Toni Mercia
July 28, 2024
As a musician, you're likely familiar with the term "Barococo" – a genre-bending style that blends the ornate, complex harmonies of Bar...
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How to Write Songs About Pattern
How to Write Songs About Specific Emotions

How to Write Songs About Pattern

Posted by author-avatar Toni Mercia
November 2, 2025
Patterns are the boring stuff that secretly runs our lives. Commuting routes. Bad habits. The way your friend always texts at 2 a.m. Pa...
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Griffin McCabe, Artist Manager at Roll Call Records Contact Details
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Griffin McCabe, Artist Manager at Roll Call Records Contact Details

Posted by author-avatar Toni Mercia
January 8, 2025
As a musician, getting in touch with the right people in the industry can be a game-changer for your career. Griffin McCabe, Artist Man...
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Riley Karroll, President at HRM Contact Details
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Riley Karroll, President at HRM Contact Details

Posted by author-avatar Toni Mercia
September 13, 2024
As a musician, getting in touch with industry professionals like Riley Karroll, President at HRM, can be a game-changer for your career...
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