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How to Write Avant-Pop Songs
How to Write Songs

How to Write Avant-Pop Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want songs that feel like a surprise party for the brain. You want melodies that sneak into the ear and refuse to leave while produ...
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No Equipment Insurance Theft Wipes You Out - Traps & Scams Every Musician Must Avoid
Traps & Scams Every Musician Must Avoid

No Equipment Insurance Theft Wipes You Out - Traps & Scams Every Musician Must Avoid

Posted by author-avatar Toni Mercia
November 6, 2025
Imagine this. You finish a tight set, the crowd roars, you pack your rig into the van, and you celebrate with tacos. Next morning the v...
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How to Write Latin Ballad Lyrics
How to Write Lyrics

How to Write Latin Ballad Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want a lyric that makes people cry in slow motion and then sing along at the grocery store. Latin ballads are the dramatic cousins ...
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Terry Carter, President at Heavyweight / Keep It Pushin Contact Details
Find Music A&R Contact Details

Terry Carter, President at Heavyweight / Keep It Pushin Contact Details

Posted by author-avatar Toni Mercia
November 15, 2024
As a musician, getting in touch with industry professionals like Terry Carter, President at Heavyweight / Keep It Pushin, can be a game...
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How to Write Songs About Civil rights
How to Write Songs About Specific Emotions

How to Write Songs About Civil rights

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that hits like a truth bomb and also does not make things worse. You want to honor people who fought and struggle for j...
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How to Write Nu Jazz (Jazztronica) Songs
How to Write Songs

How to Write Nu Jazz (Jazztronica) Songs

Posted by author-avatar Toni Mercia
November 1, 2025
Nu Jazz is that cool cousin of jazz who left the smoky club and now hosts rooftop parties with synths and vinyl records. It blends jazz...
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How to Write Bikutsi Songs
How to Write Songs

How to Write Bikutsi Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want a Bikutsi song that makes people move and then gossip about your lyrics for weeks. You want percussion that feels like a heart...
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Recouping Music Video Costs You Didn't Greenlight - Traps & Scams Every Musician Must Avoid
Traps & Scams Every Musician Must Avoid

Recouping Music Video Costs You Didn't Greenlight - Traps & Scams Every Musician Must Avoid

Posted by author-avatar Toni Mercia
November 6, 2025
Someone made a music video. You did not approve the budget. Now they want you to pay. Welcome to the part of the music industry where c...
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Geoff Ogunlesi, A&R Manager at 300 Entertainment Contact Details
Find Music A&R Contact Details

Geoff Ogunlesi, A&R Manager at 300 Entertainment Contact Details

Posted by author-avatar Toni Mercia
December 23, 2024
Geoff Ogunlesi is a renowned A&R Manager at 300 Entertainment, a prominent independent record label based in New York City. As an A...
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Celebrity Music Managers on LINKEDIN
A&R and Manager Advice

Celebrity Music Managers on LINKEDIN

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered how the coolest celebrity music managers use LinkedIn to shape trends, land blockbuster deals, and inspire the next gener...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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