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Songwriting Advice

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Jim Catino, VP A&R at Sony Music Contact Details
Find Music A&R Contact Details

Jim Catino, VP A&R at Sony Music Contact Details

Posted by author-avatar Toni Mercia
November 12, 2024
Jim Catino is a renowned music industry professional, currently serving as the Vice President of A&R (Artists and Repertoire) at So...
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How to Write Shamstep Songs
How to Write Songs

How to Write Shamstep Songs

Posted by author-avatar Toni Mercia
October 31, 2025
Shamstep is the musical lovechild of ancient street rituals and modern club bass. Think pounding darbuka and oud riffs colliding with w...
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Rhythmic Contemporary Songwriting Advice
Songwriting Advice

Rhythmic Contemporary Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
Rhythm is the secret handshake of modern music. You can have the best lyric in the universe and a melody that could make a choir cry, b...
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How to Write Classic Soul Lyrics
How to Write Lyrics

How to Write Classic Soul Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
Classic soul lives in a worn shirt pocket and a gold ring that does not fit anymore. It is about longing, love, joy, and trouble said p...
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Brian McNelis, SVP Music & Soundtracks at Lakeshore Ent Contact Details
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Brian McNelis, SVP Music & Soundtracks at Lakeshore Ent Contact Details

Posted by author-avatar Toni Mercia
October 21, 2024
Brian McNelis is a highly respected music industry executive who currently holds the position of Senior Vice President of Music and Sou...
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How to Write Rocksteady Songs
How to Write Songs

How to Write Rocksteady Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want a song that makes people sway like they forgot to be dramatic. Rocksteady lives in the pocket. It is soulful without being sho...
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How to Write Jumpstyle Songs
How to Write Songs

How to Write Jumpstyle Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want a track that makes people fling their shoes and actually try the dance moves. You want a kick that slaps like a door being clo...
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How to Write Lyrics About Activism
How to Write Lyrics About Life Situations

How to Write Lyrics About Activism

Posted by author-avatar Toni Mercia
November 2, 2025
You want your song to matter. You want people to hum the chorus at a march and to screenshot the hook and send it with a prayer emoji. ...
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Barbara Gauthier, Southeast Bureau Chief at BET Networks Contact Details
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Barbara Gauthier, Southeast Bureau Chief at BET Networks Contact Details

Posted by author-avatar Toni Mercia
August 1, 2024
Barbara Gauthier is a highly respected and accomplished media professional, currently serving as the Southeast Bureau Chief at BET Netw...
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Tropicalia Songwriting Advice
Songwriting Advice

Tropicalia Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want tropical sun, political mischief, and a melody that sneaks into a listener's head like a secret chorus at 2 AM. Tropicalia is ...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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