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Songwriting Advice

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How to Write Songs About Duty
How to Write Songs About Specific Emotions

How to Write Songs About Duty

Posted by author-avatar Toni Mercia
November 2, 2025
Duty is not glamorous. Duty shows up at 6 a.m. with coffee and a flannel shirt. You can make it holy. You can make it tragic. You can m...
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How to Write a Song About Religious Experiences
How to Write Songs About Life Situations

How to Write a Song About Religious Experiences

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that feels sacred but not sermonizing. You want language that glows without sounding like a church pamphlet. You want m...
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How to Write Shibuya-Kei Songs
How to Write Songs

How to Write Shibuya-Kei Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want a song that smells like vintage records, city lights, and a cafe where the barista reads philosophy books out loud. Shibuya Ke...
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How to Write Songs About Bridge
How to Write Songs About Specific Emotions

How to Write Songs About Bridge

Posted by author-avatar Toni Mercia
November 2, 2025
Yes, the bridge is the moment your song either becomes legendary or politely fades into a playlist loop. The bridge can lift the story,...
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How to Write a Song About Opera
How to Write Songs About Life Situations

How to Write a Song About Opera

Posted by author-avatar Toni Mercia
November 2, 2025
You want to write a song that channels the drama of opera but fits into your world. Maybe you want a pop or rock single that name drops...
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How to Write Merengue Songs
How to Write Songs

How to Write Merengue Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want a merengue that makes bodies move and phones shoot shaky videos in the club. You want rhythms that hit like a yellow taxi and ...
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How to Write Rhythm And Blues Lyrics
How to Write Lyrics

How to Write Rhythm And Blues Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that make people stop scrolling and feel something in their chest. You want lines that sound like a late night confessi...
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Chris Martignago, Director, A&R and Research at Atlantic Records Contact Details
Find Music A&R Contact Details

Chris Martignago, Director, A&R and Research at Atlantic Records Contact Details

Posted by author-avatar Toni Mercia
July 22, 2024
Chris Martignago is a renowned figure in the music industry, serving as the Director, A&R, and Research at Atlantic Records. With y...
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Full Stop Music Managers From Malibu
A&R and Manager Advice

Full Stop Music Managers From Malibu

Posted by author-avatar Toni Mercia
March 26, 2025
Picture yourself cruising down the Pacific Coast Highway in a vintage convertible, the salty breeze carrying the unmistakable vibe of M...
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Music Managers in Atlanta
A&R and Manager Advice

Music Managers in Atlanta

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered how to transform your passion for music into a full-blown career? Picture this: you’re jamming on your guitar at a local ...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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