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Universal Music Group A&R
A&R and Manager Advice

Universal Music Group A&R

Posted by author-avatar Toni Mercia
March 26, 2025
There’s a certain kind of magic that happens when creativity meets opportunity, where an aspiring songwriter’s dream collides with the ...
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How to Write Kwaito Songs
How to Write Songs

How to Write Kwaito Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want people to stop mid step and scream the hook back at you. You want the beat to lock in like a street drumline and the vocals to...
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How to Write Jewish Hip Hop Songs
How to Write Songs

How to Write Jewish Hip Hop Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want beats that hit and lyrics that mean something. You want to fold tradition into a modern pocket and make people laugh cry and n...
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Olivia Rodrigo - drivers license Song Lyric Breakdown For Songwriters
Deep Song Lyric Breakdown

Olivia Rodrigo - drivers license Song Lyric Breakdown For Songwriters

Posted by author-avatar Toni Mercia
November 6, 2025
If you have not cried into a steering wheel while listening to this song you might be a robot or a very brave listener. drivers license...
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Michelle Gubkin, Account Executive at BET Networks Contact Details
Find Music A&R Contact Details

Michelle Gubkin, Account Executive at BET Networks Contact Details

Posted by author-avatar Toni Mercia
July 26, 2024
Michele Gubkin is an accomplished Account Executive at BET Networks, a leading media company that provides entertainment, music, and ne...
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How to Write Mainstream Rock Lyrics
How to Write Lyrics

How to Write Mainstream Rock Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that shove speakers, start singalongs, and give fans tattoos. You want lines that feel like fist pumping and heartbreak...
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How to Write Gospel Blues Songs
How to Write Songs

How to Write Gospel Blues Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want a song that feels like a sermon and a late night truth bomb at the same time. You want grit on the vocal and heaven in the har...
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Show vs Tell: Scene Building Prompts for Every Genre
Lyric Writing Deep Dives

Show vs Tell: Scene Building Prompts for Every Genre

Posted by author-avatar Toni Mercia
November 2, 2025
You can tell someone they are heartbroken. Or you can show them the way their coffee cools faster when they do not laugh anymore. This ...
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How to Write a Song About Martial Arts
How to Write Songs About Life Situations

How to Write a Song About Martial Arts

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that hits like a roundhouse kick and lingers like a training scar. Whether you are writing for a fight scene, an anime ...
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Brazilian Rock Songwriting Advice
Songwriting Advice

Brazilian Rock Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want a rock song that sounds like São Paulo sweat, Rio sun, and a midnight bus home. You want riffs that make people fist pump and ...
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