Posts by Toni Mercia
Email List Setup for Musicians: ESPs Lead Magnets Sequences That Grow Fans
Want fans who actually open your emails and buy your merch when you drop a new song? Good. Most artists treat email like a backup plan ...
How to Write a Song About Online Dating
You want a song that captures swipes, ghosting, DMs, and all the tiny humiliations and joys of courting through a glowing rectangle. On...
How to Write Lyrics About Celebrating Holidays
You want a holiday song that actually lands. You want people to play it at parties, sing it in cars, and post it with a caption that re...
Brendan Okrent, Asst VP Creative Pop/Rock at ASCAP (CA) Contact Details
Brendan Okrent is the Assistant Vice President of Creative Pop/Rock at ASCAP (American Society of Composers, Authors, and Publishers) i...
How to Write a Song About Cover Songs
You want to write a song about cover songs. Maybe you want to celebrate the art of reinterpreting hits, or maybe you want to roast the ...
Most Influential Music Managers
Ever wondered who’s behind the magic, the madness, and the meteoric rise of your favorite music icons? Welcome to the world of influent...
How to Write Electroacoustic Lyrics
You want lyrics that do more than sit on top of weird sounds. You want words that become part of the texture. You want lines that survi...
How Much Do Music Managers Take From Artists
Ever wondered how much of your hard-earned stream revenue or hotspot gig payment your music manager actually takes? If you've ever drea...
How to Write Lyrics About Extreme Sports
You want a song that smells like burnt rubber, ocean salt, and adrenaline sweat. You want listeners to feel a board pop underfoot, the ...
Tommy McGinnis, Partner at Seventy Six/76 Music Contact Details
Tommy McGinnis is a renowned music industry professional who currently serves as a partner at Seventy Six/76 Music. With years of exper...