Posts by Toni Mercia
How to Write a Song About Sacrifice
You want a song that makes someone sit up on a bus and clench their phone like it holds the last receipt of a life they just left. You ...
Brian McNelis, SVP Music & Soundtracks at Lakeshore Ent Contact Details
Brian McNelis is a highly respected music industry executive who currently holds the position of Senior Vice President of Music and Sou...
Beach Music Songwriting Advice
You want a song that smells like sunscreen and bad decisions but sounds like paradise. You want the crowd to sway, shout the chorus, an...
How to Write Australasia & Oceania Lyrics
Want lyrics that sound like they were born on the Pacific rim and not in a generic songwriting factory? You want lines that make Kiwis,...
What Is A&R in the Music Industry
Picture this: you’re in a buzzing studio, beats pulsing through the air, and behind the scenes is an elusive talent whisperer who’s equ...
Jill Sinclair, MD at ZTT Contact Details
As a musician, getting in touch with industry professionals like Jill Sinclair, MD at ZTT can be a game-changer for your career. Howeve...
How to Write Lyrics About Individuality
You want a song that feels like a mirror and a middle finger at the same time. You want lines that make strangers nod and friends text ...
Paul A. Mascoli, President at Mascioli Entertainment Corporation
Paul A. Mascoli is a renowned figure in the entertainment industry, serving as the President of Mascioli Entertainment Corporation. Wit...
How to Write Minneapolis Sound Lyrics
You want lyrics that move like a bassline and sting like a whisper. You want a voice that can be horny one minute and holy the next. Yo...
How to Write Klezmer Lyrics
You want lyrics that make people laugh until they cry then cry until they howl with the band. Klezmer is a living tradition that leans ...