Posts by Toni Mercia
How to Write Lyrics About New Beginnings
You are writing about a fresh start and you want it to feel real not cheesy. New beginnings are dramatic and quiet at the same time. Th...
Andy Martin, Co-President at Deep South Contact Details
Andy Martin is a renowned music industry professional who serves as the Co-President at Deep South Entertainment, a leading independent...
How to Write Lyrics About Minimalism
Minimalism is not silence. Minimalism is choice. You pick the exact word that rings like a bell in an empty room. You leave everything ...
Peter Matorin, Partner at Beldock Levine & Hoffman Contact Details
Peter Matorin is a partner at Beldock Levine & Hoffman, a renowned law firm specializing in entertainment and intellectual property...
Admin Deal That Sweeps In Legacy Works - Traps & Scams Every Musician Must Avoid
If you own songs from before streaming swallowed the planet, someone will try to eat your catalog like it is an all you can eat buffet....
Royalties 101: Mechanical Performance Sync with Flows
If money were a song then royalties are the sheet music that tells people where the cash should go. You wrote a hook that makes a stran...
How to Write Songs About Advocacy
You want a song that makes people care and then do something about it. You want a chorus that becomes a chant at a rally. You want vers...
You Miss MLC Mechanical Claims - Traps & Scams Every Musician Must Avoid
You did everything right. You released the song. You posted the Reel. You thought the money would ping your account like an overdue piz...
How To Construct A Song
Writing a song can feel like building a tiny emotional skyscraper with a paperclip and a glow stick. You have a vibe. You have an idea....
Sarah Kovacs, Booking Agent at Kraft Engel Management
Sarah Kovacs is a highly respected booking agent at Kraft Engel Management, a leading talent agency that represents a diverse range of ...