Posts by Toni Mercia
How to Write a Song About Happiness
You want a song that sounds like sunlight poured into a speaker. You want a lyric that makes people grin, a melody that makes toes tap,...
James Endeacott, MD at 1965 Contact Details
Who is James Endeacott, MD at 1965?
James Endeacott is a renowned music industry professional who has made a significant impact in the ...
How to Write Songs About Imagery
You want lyrics that stick like gum under a stadium seat. You want lines that make listeners smell old coffee, feel the sting of a chea...
Rich Isaacson, GM at SRC Records Contact Details
Rich Isaacson is the General Manager at SRC Records, a renowned record label that has been a driving force in the music industry for de...
Nortec Songwriting Advice
Nortec music, also known as Nortec Collective, is a genre of electronic music that originated in the 1990s in Tijuana, Mexico. It's a f...
How Do Music Managers Get Paid
Ever wondered how that elusive music manager actually gets paid? Spoiler alert: It’s not through a secret handshake or some mystical ma...
Albert Nijmolen, CEO / A&R at World Connection Contact Details
Albert Nijmolen is the CEO and A&R (Artists and Repertoire) at World Connection, a renowned music industry professional with years ...
How to Write Antarctica Songs
So you want to write a song about Antarctica. Good. That means you are ready to wrestle with silence, glaciers, penguin hierarchies, wi...
Amy Cox, Partner/Manager at Deep South Contact Details
Amy Cox is a highly respected Partner and Manager at Deep South, a leading entertainment company that specializes in talent management,...
How to Write Blackgaze Lyrics
You want lyrics that feel like a howl into fog and a whisper in the same breath. You want lines that bruise and lines that hold small r...