Posts by Toni Mercia
How to Write Lyrics About Volunteer Work
You want to sing about helping people without sounding like a public service announcement. You want lines that feel honest, specific, a...
A&Rs
Ever wondered what happens behind the sparkling lights on stage and the chart-topping tracks you can’t stop humming? Welcome to the wil...
How to Write Power Pop Lyrics
Power pop is a genre of music that emerged in the late 1970s, characterized by catchy melodies, harmonies, and hooks. It's a fusion of ...
How to Write Active Rock Lyrics
You want lyrics that slam through speakers and land in the chest. Active rock is the kind of music that still smells faintly of sweat a...
How to Write Dark Electro Lyrics
You want lyrics that feel like neon rain on concrete. You want lines that sound brutal and beautiful at the same time. You want words t...
How to Write Lyrics About Death
Death is a heavy topic and a songwriting goldmine when handled with respect and craft. You want lines that land, not lines that limp. Y...
How to Write Rock Music In France Lyrics
You want lyrics that hit like a power chord in a rainy Paris alley. You want words that feel authentic whether you scream them in a bas...
Gothabilly/Hellbilly Songwriting Advice
Gothabilly, also known as Hellbilly, is a subgenre of music that combines elements of gothic rock, punk, and country music. This unique...
Hugh Herrera, A&R Director at Pacific Beach Recording Company
Hugh Herrera is a renowned A&R Director at Pacific Beach Recording Company, a prominent record label in the music industry. As an A...
How to Write Britpop Lyrics
You want lyrics that sound like a pint soaked memory and a nightclub confession at once. You want lines people nod at in the car and si...