Posts by Toni Mercia
Cakewalk Songwriting Advice
You want songwriting to feel like a cakewalk. You want ideas that arrive fast and demos that sound like something you would lose your v...
Managers of Music
Ever wondered how the magic happens behind your favorite hits? Picture a savvy mastermind juggling deadlines, scouting fresh talent, an...
How to Write Lyrics About Interpretation
You want a lyric that can be read ten ways and still land like a punch line in the gut. You want listeners to argue in the comments, ca...
How Much Do Music Business Managers Make
Ever wondered how much cash those sharp-suited, smooth-talking music business managers are raking in while you’re still figuring out ho...
Top Music Managers Los Angeles
Picture this: you're cruising down the Sunset Strip in your vintage convertible, beats bumping, dreams bigger than the Hollywood Hills....
How to Write Freak Scene Songs
You want a song that sounds like you made it at 2 a.m. on a couch that remembers bad decisions. You want fuzz that smells like cheap co...
How to Write Conscious Hip Hop Lyrics
Want your bars to spark conversation and not just head nods? Conscious hip hop is music with a brain and a backbone. It wants people to...
How to Write Soundscape Lyrics
You want lyrics that do more than tell a story. You want lines that make someone feel wet pavement on a November night. You want words ...
Music Managers Forum Us
Welcome to an unforgettable journey into the heart of the music industry—where the masterminds behind the scenes, the music managers, g...
How to Write Drill Songs
You want a drill song that rattles speakers and makes people lean in or back up. You want bars that hit like a headline and a hook that...