Posts by Toni Mercia
How to Write Lyrics About Folk Music
You want songs that feel like a porch conversation and a protest sign at the same time. You want lines that land like spit in a coffee ...
Kate Hyman, Executive A&R Consultant at BMG US Contact Details
Kate Hyman is a renowned music industry professional who serves as an Executive A&R Consultant at BMG US. With a wealth of experien...
How to Write Chutney Lyrics
You want a chutney song that makes people dance, laugh, clap, and sing along in the back of a maxi cab. You want lyrics that nod to tra...
Māori Music Songwriting Advice
This is for musicians who want to write songs that sit in te ao Māori with integrity and fire. You might be a Māori artist wanting to s...
How to Write Songs About Forgiveness
You want a song that lands like a first honest text after weeks of ghosting. You want a lyric that can make a listener roll their eyes ...
How To Write A Song For The First Time
You want to write a song and not sound like you borrowed it from a Spotify playlist labeled Sad Guitar Hours. Good. This guide will tak...
African Popular Music Songwriting Advice
You want a song that bangs in Lagos, resonates in Accra, and still gets the diaspora room singing every line back to you. You want rhyt...
Glenn McMullen, President at Sound of Pop Contact Details
Glenn McMullen is a renowned music industry executive who currently serves as the President at Sound of Pop, a leading music publishing...
Matt Marshall, Senior Vice President A&R at Concord Music Group Contact Details
Matt Marshall is a highly respected figure in the music industry, currently holding the position of Senior Vice President of A&R at...
Matthew Marks, Booking Agent at Speakeasy Artists
As a musician, getting your music in front of the right people can be a daunting task. One of the most important people in the music in...