Posts by Toni Mercia
Deductions for Music Managers
Ever feel like your bank account is the ultimate music critic, weighing every expense with a brutal, off-beat review? If you’re a music...
How to Write Latin Pop Songs
You want a song that makes people move, cry, and replay it until it becomes obnoxiously familiar. You want the chorus to land like suns...
No Key Person Insurance If Your Partner Is Critical - Traps & Scams Every Musician Must Avoid
Imagine your lead singer gets hit by a truck of bad luck and leaves the band overnight. No warning shows, no goodbye tour. Deals fall a...
How to Write a Song About Columns
Yes this is a real topic and yes you can make it heartbreaking, hilarious, or weirdly sexy. Columns are everywhere. They hold up temple...
How to Write Lyrics About Global Warming
You want a song that actually matters without sounding like a lecture or a protest sign that fell into a karaoke bar. You want truth wi...
How to Write a Song About Memoir Writing
You want a song that reads like a page from your life but hits like a chorus in a packed room. Memoir writing is messy, honest, and wei...
How to Write Lyrics About Losing A Friend
You want to write a song that nails the weird ache of losing a friend. Maybe the loss is permanent and devastating. Maybe it is messy a...
Carnatic Songwriting Advice
Want to write Carnatic songs that hit the soul and go viral on socials. Nice. You are in the right place. This guide gives you practica...
Questions Music Managers Should Ask Artists
Ever sat down with an artist and realized that managing their talent is as much like spinning a mixtape as it is like directing a block...
Nate Krenkel, Partner at Team Love Contact Details
Nate Krenkel is a partner at Team Love, a boutique record label and management company based in New York City. With years of experience...