Posts by Toni Mercia
East Asian Songwriting Advice
Want to write hits that work in Seoul, Tokyo, Taipei, and beyond without sounding like a clueless tourist? Good. This guide is for arti...
Dungeon Synth Songwriting Advice
Dungeon synth, a subgenre of electronic music, has gained popularity in recent years due to its ability to transport listeners to mysti...
How to Write Freakbeat Songs
You want a song that sounds like someone stole a transistor radio, fed it espresso, and let it loose in a sweaty mod club. Freakbeat is...
Jeff Owens, Label Manager at Ghostly International Contact Details
As a musician, getting in touch with industry professionals like Jeff Owens, Label Manager at Ghostly International, can be a game-chan...
How to Write a Song About Fan Culture
You are writing for people who wear merch to bed and scream in group chats at 2 a.m. Fan culture is loud, weird, tender, messy, and fie...
How to Write Rabòday Songs
You want music that makes hips unmute and phones start recording before the first chorus hits. Rabòday is raw, relentless, and built to...
Cold Wave Songwriting Advice
Cold wave, a subgenre of post-punk, is characterized by its dark, moody, and atmospheric soundscapes. Emerging in the late 1970s and ea...
Oscar Sanchez, CEO / A&R at Affluent Contact Details
Oscar Sanchez is a renowned music industry executive who serves as the CEO and A&R (Artist and Repertoire) at Affluent, a leading m...
How to Write Balkan Folk Music Lyrics
You want lyrics that hit like a shot of rakija in a plastic cup. You want words that make the aunties clap with one hand and cry with t...
How to Write Lyrics About Empowerment
You want lyrics that make people stand taller in their kitchen at three a.m. You want lines that get texted to a friend, posted to a st...