Posts by Toni Mercia
James Diener, President at A&M Records Records / Octone Contact Details
James Diener is the President of A&M Records and Octone Records, two of the most influential and successful record labels in the mu...
How to Write Lyrics About Fundraising
Yes you can write a song that raises money and does not sound like a sad infomercial. Whether you are writing a benefit concert anthem,...
How to Write G-Funk Songs
If you want your track to smell like lowrider leather, California sun, and pure swagger, you are in the right place. G-Funk is that slo...
Music Producers and Managers
Imagine cranking up the volume on your creativity while a dynamic duo of music producers and managers fuels your journey from bedroom r...
Toytown Techno Songwriting Advice
Welcome to the weirdest rave you ever wrote. Toytown Techno is that deliciously mischievous cousin of techno that uses toy sounds, chip...
Music Managers for Sound Tracks
Picture yourself in a neon-lit recording studio, where every beat, lyric, and synth riff is infused with your unique vibe, and then ima...
How to Write Lyrics About Movement
You want motion in your words. Not the legal kind. The kind of motion that tugs at knees, loosens shoulders, and makes a listener want ...
How to Write Songs About Lecture
Lecture songs are a goldmine. Whether you mean the snooze fest in Room 204 or the classic relationship scolding, lectures give you conf...
President of Atlantic Records
Ever wondered what it takes to steer one of the most legendary record labels in the world while keeping a finger firmly on the pulse of...
How to Write Chicago House Songs
Want to make Chicago house that makes people hug strangers on the dance floor. You want a beat that punches like a tax refund, a bassli...