Posts by Toni Mercia
Fairley McCaskill, Senior Publicity Director at Roc Nation
Fairley McCaskill is a highly respected Senior Publicity Director at Roc Nation, a renowned entertainment company founded by Jay-Z. Wit...
How to Write Brazilian Rock Songs
You want riffs that make someone throw their phone up into the air at a street party. You want lyrics that feel both poetic and bar fig...
Cory Heaps, Executive Booking Agent at BESTAgency
Who is Cory Heaps?
Cory Heaps is an esteemed Executive Booking Agent at BESTAgency, a renowned agency in the music industry. With his e...
How to Write a Song About Coffee Culture
Coffee is not just a drink. It is a vibe, a ritual, and occasionally a reason to call your ex at two a m and then delete the call log o...
How to Write Songs About Mood
You do not need to name the feeling to make a listener feel it. You want a song that smells like a place, moves like a memory, and make...
How to Write Neofolk Lyrics
You want lyrics that feel like someone lighting a candle in a ruined chapel and telling you a secret. You want lines that taste like ol...
How to Write Classic Rag Lyrics
You want lyrics that snap, wag, and make people grin like they just found cash in an old coat pocket. Classic rag lyrics are cheeky, rh...
How to Write Lyrics About Explanation
You want to explain something in a song without sounding like a lecture from your aunt at Thanksgiving. Maybe you need to apologize. Ma...
Best Gospel Music Managers
Picture this: you're on stage, the lights dimmed, and the first strains of your soul-stirring gospel anthem fill the air. Backstage, yo...
How to Write Texas Blues Lyrics
You want lyrics that smell like hot asphalt, cheap whiskey, and late night train stations. You want lines that sound worn in but still ...