Posts by Toni Mercia
Rachel Roca, Production Director at VH1 Contact Details
Who is Rachel Roca?
Rachel Roca is a highly experienced and accomplished Production Director at VH1, a leading American cable televisio...
Music Agents Managers
Picture this: you're in your favorite thrift-shop tee, headphones on, and your creative juices are flowing as you sketch out lyrics for...
How to Write Future Rave Songs
You want a banger that makes a sweaty crowd lift their phones and actually use them as lights. Future Rave is the genre that took the s...
How to Write Livetronica Lyrics
You love the idea of lyrics that sound like they were born in a warehouse and baptized in a festival crowd. Livetronica is the place wh...
How to Write Songs About Opinion
You want to say something and make people feel something, not just nod politely. Songs about opinion have teeth. They can comfort, anno...
How to Write Classic Rock Songs
You want riffs that kick the door, choruses the whole bar can roar, and lyrics that feel like a road trip confession. You want drums th...
How to Write African Blues Lyrics
You want lyrics that feel dusty, soulful, and true to the road. You want words that sit on a groove, tell a story, and make listeners n...
How to Write a Song About Sports And Athletics
You want a song that makes the crowd stand, the players nod, and the playlist go viral. Whether you are writing a stadium anthem, a pum...
Recouping Music Video Costs You Didn't Greenlight - Traps & Scams Every Musician Must Avoid
Someone made a music video. You did not approve the budget. Now they want you to pay. Welcome to the part of the music industry where c...
How to Write Lyrics About Digital Detox
You want a song that makes someone put their phone down and feel something. Not because some influencer told them to but because the ly...