Posts by Toni Mercia
How to Write a Song About Growing Up
You want a song that feels true to your messy childhood and your awkward adult self at the same time. You want people to hear it and sa...
How to Write a Song About Goal Setting
You want a song that hacks motivation and does not sound like an alarm commercial. You want lyrics that feel honest not preachy. You wa...
Jessica Lawson, Director of Tour Marketing at Paradigm Talent Agency
Jessica Lawson is a highly respected and influential figure in the music industry, currently serving as the Director of Tour Marketing ...
How to Write Hong Kong English Pop Songs
You want a song that sounds like Hong Kong but sings like the world. You want a chorus that a fan can sing in the MTR and a verse that ...
How to Write Songs About Assembly
You want a song about putting things together that actually feels like life and not like an instruction manual read by a robot. Whether...
Jeanette Wall, President/CEO at ATO RECORDS Contact Details
Jeanette Wall is a highly respected music industry executive who serves as the President and CEO of ATO Records, a renowned independent...
What Are Music Managers Responsible For
Ever wondered who’s the wizard behind your favorite artist’s meteoric rise, the mastermind juggling gigs, glitter, and gut-wrenching ne...
Music Managers Albuquerque
Ever wondered what it’s like to have a backstage pass to the Albuquerque music scene? Picture this: you’re a rising star with killer so...
How to Write Songs About Heartbreak
You want a song that makes people feel seen and possibly ugly cry at 2 a.m. You want lines that land like a punch and a melody that fee...
How to Write Jazz Fusion Lyrics
You want lyrics that sound like the band just learned a new language and you are fluent. Jazz fusion is a mood, a puzzle, and a party w...