Posts by Toni Mercia
How to Write Hyperpop Songs
Hyperpop is pop turned up to eleven with glitter and a chainsaw. It is maximalist melody, awkward tenderness, and production choices th...
Mike Caren Atlantic Records
Ever wondered what happens when a musical maestro known for his creative genius teams up with one of the world’s most iconic record lab...
Samantha Siva, CEO at Genie Ent Contact Details
Samantha Siva is a highly respected figure in the entertainment industry, currently serving as the CEO of Genie Ent, a leading talent m...
Donna Fetchko, Mgr A&R Administration at Def Jam Recordings Contact Details
Who is Donna Fetchko?
Donna Fetchko is the Manager of A&R Administration at Def Jam Recordings, a renowned American record label. A...
How to Write Tech House Songs
Want to write tech house that makes people stop texting and start grinding on the dance floor? Good. This guide is your cheat code. We ...
How to Write Bassline Lyrics
You want words that do more than tell a story. You want lyrics that sit in the pocket, push the groove, and feel like part of the bass ...
Nu-Gaze Songwriting Advice
Nu-gaze, a subgenre of alternative rock, emerged in the 2000s as a revival of the 1980s shoegaze movement. Characterized by its dreamy,...
How to Write Lyrics About Making New Friends
You want a song that actually feels like the awkward, thrilling, messy act of meeting someone new. You want lines that make people laug...
How to Write Lyrics About Creative Writing
You want a song about being a writer that does not read like a MFA lecture or a sad Twitter thread. You want a chorus that gets stuck i...
How to Write Lyrics About Betting And Wagering
Want to write a song that makes betting sound seductive, reckless, or heartbreakingly dumb in the best possible way? Gambling imagery a...