Posts by Toni Mercia
Are Music Managers Entitled to Profits From Shows Booked Before Being Terminated
Picture this: You're a rising musician, pouring your heart and soul into the craft, booking shows left and right, and suddenly, amidst ...
Irene Sourlis, VP A&R Administration at Atlantic Records Contact Details
As a musician, getting noticed by industry professionals can be a daunting task. However, with the right connections and approach, you ...
Music Business Managers
Picture this: you’ve just written the next viral hit using Lyric Assistant, and you’re ready to take over the charts. But wait, your ne...
Brown-Eyed Soul Songwriting Advice
If you want to write Brown Eyed Soul songs that feel like warm vinyl and punch like a truth told at midnight you are in the right place...
Notorious Music Managers
Stepping into the wild, unpredictable world of music management is like strapping in for a roller coaster ride through a neon-colored, ...
Broadcast Rights Granted Without Back-End - Traps & Scams Every Musician Must Avoid
Short version You gave someone permission to broadcast your song and now you are not getting paid. That is not because you are unlucky....
Swing Music Songwriting Advice
Want to write swing songs that make people stomp, tap, and maybe kiss in a dimly lit club? Good. You are in the right place. This guide...
How to Write Mandopop Songs
You want a Mandopop song that makes listeners cry in the subway and replay in the taxi app. You want a chorus that grandma and your cru...
How to Write Lyrics About Sunrises And Sunsets
Sunrises and sunsets are cheat codes for emotion. They give you light, color, and a built in narrative arc without having to pretend yo...
How to Write Breakstep Lyrics
You want lyrics that punch through a heavy beat and stick in the crowd like gum on a boot. Breakstep sits in the sweaty sweet spot betw...