Posts by Toni Mercia
Rena Malkah, President/CEO at Kickass Contact Details
Rena Malkah is a renowned industry expert and the President/CEO of Kickass Contact Details, a leading provider of contact information a...
Music Managers in Pleasant Hill California
Ever felt like your musical dreams are stuck on mute, with no one to press play? In the vibrant heart of Pleasant Hill, California, whe...
You Accept Standard Terms Without Redlines - Traps & Scams Every Musician Must Avoid
Quick truth You are not too indie or too cool for paperwork. Signing standard terms without redlines is how careers get monetized into ...
How to Write a Song About Remixes
You want a song that celebrates remix culture without sounding like a lecture or a DJ bio. You want lines that land for Gen Z and mille...
How to Write Balkan States Lyrics
You want lyrics that hit like rakija at midnight and stick like a kebab on a paper plate. You want lines that sound local enough to mak...
How to Write Soukous Lyrics
You want lyrics that make people move and feel at the same time. Soukous is the kind of music that asks your feet to make decisions and...
Capitol Records A&R
Ever wondered how your favorite tunes make it from the dreams of bedroom producers to the billboards shining in Times Square? Buckle up...
How to Write Full-On Songs
You want a song that feels complete the first time someone presses play. You want every section to earn its place. You want lyrics that...
How to Write Lyrics About Escapism
You want a song that rips the floor out from under reality and lets listeners float for three minutes. You want lines that read like a ...
How to Write Songs About Dispute
You want honest heat, not a lecture. You want a song that captures a fight with clarity and wit. You want the listener to feel both the...