Posts by Toni Mercia
How to Write Blue Yodeling Songs
You want that raw, wobbly, heart punched through the throat feeling. You want a tune where a simple verse sits in your chest and the yo...
How to Write Lyrics About Innovation
Innovation is sexy, confusing, and terrifying all at once. You want a lyric that makes people feel the rush of a new idea, the risk of ...
David Stouck, Regional Director, A&R at Warner Music Group Contact Details
David Stouck is a prominent figure in the music industry, serving as the Regional Director of A&R (Artists and Repertoire) at Warne...
Progressive Metalcore Songwriting Advice
Welcome to the pit where odd time signatures meet crying leads and lyrics that smell faintly of late nights and cheap coffee. If you wr...
Death Metal Songwriting Advice
You want a song that punches through walls and makes necks negotiate with gravity. You want riffs that feel like a fistful of black cof...
Jerry Heller, Co-Chairman at StreetLife (Mexico) Contact Details
As a musician, getting in touch with industry professionals like Jerry Heller, Co-Chairman at StreetLife (Mexico), can be a game-change...
Michael Schulman, GM at Slumberland Contact Details
Michael Schulman is the General Manager at Slumberland, a renowned furniture retailer with a strong presence in the United States. As a...
Songwriting Practice
Practice is the secret sauce nobody tells you about until you decide to actually get good. You do not need magic. You need reliable hab...
How to Write a Song About Losing A Job
Losing a job hurts like a breakup that also eats your bank account and sense of self. It is messy, complicated, and loaded with story b...
Melissa Cobb, Vice President of Production at VH1 Contact Details
Melissa Cobb is a renowned television executive who currently serves as the Vice President of Production at VH1, a leading American cab...