Posts by Toni Mercia
Jason McArthur, VP A&R at Provident Music Group Contact Details
Jason McArthur is a highly respected figure in the music industry, serving as the Vice President of A&R at Provident Music Group. W...
How to Write Industrial Music Songs
You want something that hits like a factory collapse and still makes people dance. Industrial music is about mood, machine heartbeats, ...
How to Write Latin Ballad Songs
You are writing to make someone feel seen and slightly wrecked. A Latin ballad is not polite sadness. It is a full stop on a life chapt...
Italo Disco Songwriting Advice
Italo disco, a genre that emerged in the late 1970s and peaked in popularity in the 1980s, is a unique blend of Italian and European di...
How to Write Lyrics About Happiness
You want happiness that sings true. You want lyrics that do not sound like a motivational poster at a sad house party. You want lines p...
Faye Stein, Manager, Consumer Marketing at VH1 Contact Details
Faye Stein, Manager of Consumer Marketing at VH1, is a highly influential figure in the music industry. As a musician, getting in touch...
How to Write Songs About Distraction
Distraction is not a failure. It is a goldmine for songwriting. You are writing about a feeling that every listener knows intimately. P...
How to Write Bassline Lyrics
You want words that do more than tell a story. You want lyrics that sit in the pocket, push the groove, and feel like part of the bass ...
How to Write a Song About Achieving A Dream
You want a song that makes people stand taller when they sing it. You want lines that feel like victory and a melody that gives goosebu...
Song Writing Books
You want to write better songs faster and stop pretending your journal is a demo reel. Books are a cheat code when you use them like tr...