Posts by Toni Mercia
How to Write Nordic Popular Music Songs
You want a song that sounds like it could walk out of an Oslo sauna into a neon club and still make people tear up on the tram ride hom...
Patreon and Memberships: What Fans Actually Pay For
So you want fans to pay you on repeat. That is the dream. You want cash that is less chaotic than a one off streaming royalty and more ...
How to Write Stoner-Doom Songs
Stoner doom is weight, sway, and slow fire. You want riffs that feel like molasses sliding off a cliff. You want guitars that buzz like...
Straight-Ahead Jazz Songwriting Advice
You want a tune that swings, tells a story, and survives a smoky club with a full bar and one angry saxophonist. You want a melody that...
How to Write Songs About Addiction
Trigger warning: This article contains frank discussion of substance use and self harm. If you are in crisis please reach out to local ...
Interest Charged On Your Own Unrecouped Balance - Traps & Scams Every Musician Must Avoid
Imagine your record label charging you interest on money they advanced to make your record while also keeping your royalties until you ...
How to Write Lyrics About Impatience
You are boiling on the inside and your song needs to bottle that heat. Impatience is that jittery electric feeling when life moves like...
Maureen Kenny, Head of A&R at Atlantic Records Contact Details
Maureen Kenny is the Head of A&R at Atlantic Records, one of the most renowned and respected record labels in the music industry. A...
Greg Johnson, Vice President, A&R at Columbia Records Contact Details
Greg Johnson is a highly respected figure in the music industry, serving as the Vice President of A&R (Artists and Repertoire) at C...
Alison Williams, COO, Senior Vice President & Executive Producer at Columbia Artists Management Inc.
Alison Williams is a highly respected figure in the music industry, currently holding the positions of COO, Senior Vice President, and ...