Posts by Toni Mercia
Cakewalk Songwriting Advice
You want songwriting to feel like a cakewalk. You want ideas that arrive fast and demos that sound like something you would lose your v...
Tracy Lee, Booking Agent at ARM Entertainment
Tracy Lee is a renowned booking agent at ARM Entertainment, a leading talent agency that represents a diverse range of artists, bands, ...
Music Managers Are Useless
Ever had that moment when you wonder if your music manager is really holding you back or if, dare we say it, they’re just totally usele...
Khalil Jetha, Manager MTV Digital Research Music and Logo Group at MTV Networks at VH1 Contact Details
Khalil Jetha is the Manager of MTV Digital Research Music and Logo Group at MTV Networks, VH1. As a key figure in the music industry, h...
How to Write Desert Rock Lyrics
You want lines that taste like sand, sweat, and slow heat. You want lyrics that make a listener squint and nod and imagine an old truck...
Julian Edwards, CEO at Shadoworld Contact Details
Julian Edwards is a renowned music industry executive who currently serves as the CEO of Shadoworld, a prominent music management and p...
How to Write a Song About Regret
You want a song that stings and then comforts. You want lines that make a listener nod and say I feel that right in the spine. Regret i...
A.J. Benson, Head of Label Operations at A&M Records Records / Octone Contact Details
As a musician, getting in touch with industry professionals like A.J. Benson, Head of Label Operations at A&M Records/Octone, can b...
Australian Hip Hop Songwriting Advice
Want to make Australian hip hop that bangs and means something? Perfect. You are not just chasing bars. You are crafting identity, owni...
What Do Music Production Managers Do
Ever sat in a studio wondering, “What the heck does a Music Production Manager actually do?” It’s like asking, “Who runs the show behin...