Posts by Toni Mercia
Columbia Records A&R
Ever found yourself wondering what mystic powers lie behind the scenes of your favorite hit singles? Picture a room filled with quirky,...
How to Write Ghetto House Songs
You want a track that melts speakers and makes the club sweat. You want a beat so blunt the dancers do exactly what you told them to do...
Zach Mullinax, Booking Agent at Variety Artists International
Zach Mullinax is a booking agent at Variety Artists International, a leading talent agency that represents a diverse range of artists, ...
How to Write Southern Gospel Songs
You want a Southern Gospel song that moves people to sing, cry, clap, and maybe stand up and shout. You want a chorus that the whole ch...
How to Write Lyrics About Success
You want a success song that lands like a high five and not like a humble brag from a motivational poster. You want lines people can te...
How to Write Jangle Pop Lyrics
You want lyrics that sound like sunlight in a cassette player. You want phrases that sparkle on top of chiming guitars and melodies tha...
How to Write Songs About Heartbreak
You want a song that makes people feel seen and possibly ugly cry at 2 a.m. You want lines that land like a punch and a melody that fee...
Peter Thea, Sr VP at Jive Records Contact Details
Peter Thea is a prominent figure in the music industry, currently holding the position of Senior Vice President at Jive Records. As a s...
Viking Rock Songwriting Advice
Want to write Viking Rock that makes people bang their heads and then cry into a wool blanket? Good. You are in the right longhouse. Vi...
How to Write Songs About Competition
Want to write a song that slaps so hard your rival will consider changing careers? Good. Competition songs are a deliciously selfish ar...