Posts by Toni Mercia
John MacMurphy, President at Apocrypha Contact Details
As a musician, getting in touch with industry professionals like John MacMurphy, President at Apocrypha, can be a game-changer for your...
Chad Segura, VP of Publishing at Centricity Music Contact Details
Who is Chad Segura?
Chad Segura is the Vice President of Publishing at Centricity Music, a leading Christian music publishing company. ...
Michael Armstrong, Senior Vice President and General Manager at BET Networks Contact Details
Michael Armstrong is a prominent figure in the entertainment industry, currently serving as the Senior Vice President and General Manag...
How to Write Songs About Culture
You want to write songs about culture that feel true and not performative. You want lines that make people nod, cry, laugh, and maybe a...
How to Write Lyrics About Strategic Planning
Yes you can make strategic planning sound sexy. Yes even the spreadsheet people will bob their heads. Whether you are satirizing a boar...
How to Write Lyrics About Civil Rights
You want your song to matter without sounding preachy or performative. You want lyrics that honor lived experience and move people to f...
How to Write Songs About Birds
Birds are tiny philosophers with wings and ridiculous attitudes. They are great at dramatic entrances. They will peck at your window at...
Jim Olsen, Dir A&R Administration at Epic Records Contact Details
Jim Olsen is a highly respected figure in the music industry, serving as the Director of A&R Administration at Epic Records. In thi...
Radiohead - Fake Plastic Trees Song Lyric Breakdown For Songwriters
If you have ever listened to Fake Plastic Trees and felt that weird mix of beauty and guilt you are not alone. This song is a tiny emot...
How to Write Folk and Indie Folk Songs: Narrative Minimalism for Musicians
You want songs that feel like a campfire confession or a late night note passed across a diner table. You want lyrics that land like an...