Posts by Toni Mercia
Songwriting Format Structure
Want your songs to feel inevitable the first time someone hears them? Good. This article is your no nonsense guide to songwriting forma...
Nederpop Songwriting Advice
You want a Nederpop song that makes strangers sing along on trams, in cafés, and at festivals. You want the chorus that lands like a wi...
Music Managers Duties
Ever wondered what it takes to be the ultimate sidekick for your favorite artist? Think of a music manager as the cheesy, overzealous b...
Country Pop Songwriting Advice
You want a song that smells like a pickup truck and a perfume bottle at the same time. You want a chorus that families sing at weddings...
Jason Shumaker, Senior Director, Communications and Public Affairs, Logo/Vh1 at VH1 Contact Details
Jason Shumaker is a renowned Senior Director of Communications and Public Affairs at VH1, overseeing the Logo and VH1 brands. With exte...
Conscious Hip Hop Songwriting Advice
You want bars that matter. You want listeners to nod, to cry, to swear they will call their mom, and then actually do it. You want song...
How to Write a Song About Storytelling
You want a song that makes people listen like their last text just exploded. You want characters, stakes, and a chorus that drops like ...
Pinoy Rock Songwriting Advice
If you want to write Pinoy rock songs that people actually scream back to you in a cramped bar, on a jeepney ride, or on a windblown ca...
How to Write Lyrics About Inequality
You want to write about injustice without sounding like a lecture from your high school civics teacher. Good. No one wants that. You wa...
How to Write Old-Time Bluegrass/Appalachian Bluegrass Lyrics
If you want lyrics that sound like they were carved into a porch column by moonlight, you are in the right place. Bluegrass lyrics live...