Posts by Toni Mercia
Gavin Fraser, A&R Consultant at Universal Music Group Contact Details
Gavin Fraser is a renowned A&R Consultant at Universal Music Group, one of the largest and most influential music companies in the ...
How to Write a Song About Independent Artists
You want a song that honors the hustle without sounding like a press release. You want lines that make indie musicians nod and your lis...
How to Write Jùjú Songs
You want a Jùjú song that makes people clap, sing praise, and pocket your chorus like change in a Lagos taxi. Good. Jùjú is joyous, gro...
Best Music Collection Managers
Ever been knee-deep in your digital music library and wondered where it all went? One minute you’re vibing to your favorite tracks, and...
Notable Music Managers
Ever wondered who’s the secret sauce behind your favorite jams and chart-toppers? Picture a behind-the-scenes maestro, part strategist,...
Producer Points With No Cap Or Recoup Order - Traps & Scams Every Musician Must Avoid
Yes this is about your points. The tiny little percentage on a record that somehow buys bread and regret. If you produce songs for a li...
How to Write Lyrics About Graduating From School
Graduation feels like a movie montage with bad lighting and your mom crying on the front row. You want a lyric that sounds true, that s...
Durie Purvis, COO at 5 Diamond Entertainment Contact Details
Who is Durie Purvis?
Durie Purvis is the Chief Operations Officer (COO) at 5 Diamond Entertainment, a leading entertainment company tha...
How to Write Salsa Romántica Lyrics
You want lyrics that feel like a warm hug and a slow turn on the dance floor. You want words that make abuelas cry and DJs nod their he...
Trot Songwriting Advice
You want a trot song that makes grandparents clap and twenty somethings pull out their phones. Trot is the genre that wears nostalgia l...